How much does the public “like” the best corporate citizens? In October 2011, the Reputation Institute and Boston College Center for Corporate Citizenship unveiled its annual “Top 50 Companies with the Best Corporate Citizenship Reputations” list. PR News has been tracking the number of "likes" for the top 15, and it looks like it’s the Battle of the Package Delivery Companies. FedEx has scored the greatest increase in "likes," a nearly 300% gain from Oct. 17 to Dec. 8. Meanwhile, UPS has garnered a 50% increase in "likes." One thing is for sure—neither company is "mailing in" their Facebook effort.
|
CSR Rank |
Company |
Corporate Page Likes |
Notable Product Page/Likes |
Total People that "Like" |
% Increase from 10/17/11 |
|
1 |
Publix Super Markets Inc. |
1,140 |
N/A |
1,140 |
4.3% |
|
2 |
|
4,646,193 |
Google Chrome/7,461,275 |
12,107,468 |
6.8% |
|
3 |
UPS |
52,653 |
N/A |
52,653 |
50.3% |
|
4 |
Kellogg’s |
257,256 |
Pop-Tarts/3,473,759 |
3,731,015 |
1.4% |
|
5 |
Amazon.com |
2,065,391 |
Amazon.com Movies & TV/117,059 |
2,182,450 |
26.3% |
|
6 |
Berkshire Hathaway |
N/A |
N/A |
N/A |
|
|
7 |
FedEx |
260,900 |
I am FedEx/10,937 |
271,837 |
286.2% |
|
8 |
Campbell Soup Company |
N/A |
Condensed Soup/48,451 |
48,451 |
|
|
9 |
Baxter International |
N/A |
N/A |
N/A |
|
|
10 |
3M |
12,876 |
Post-it/148,525 |
161,401 |
24.1% |
|
11 |
Johnson & Johnson |
22,997 |
Johnson’s Baby/417,177 |
440,174 |
10.9% |
|
12 |
The Walt Disney Company |
29,640,843 |
N/A |
29,640,843 |
2.6% |
|
13 |
Coca-Cola Bottlers |
36,307,827 |
Coca-Cola Zero/481,540 |
36,789,367 |
5.0% |
|
14 |
Hershey Company |
2,906,970 |
Kisses/635,950 |
3,542,920 |
12.3% |
|
15 |
Texas Instruments |
57,104 |
N/A |
57,104 |
1.9% |
Source: Boston College Center for Corporate Citizenship/PR News