Data Point: The Top Corporate Citizens And Their Presence on Facebook

How much does the public “like” the best corporate citizens? On Oct. 5, 2011, the Reputation Institute and Boston College Center for Corporate Citizenship unveiled its annual “Top 50 Companies with the Best Corporate Citizenship Reputations” list. The big news: Publix Super Markets supplanted Johnson & Johnson as the top CSR dog.  In the coming months, PR News will track these companies on their Facebook presence, to see if we can correlate Facebook “likes” with CSR “likes.” Now that Publix is on top, do you think we’ll see them shopping the aisles for more social eyeballs?
 

Source: Boston College Center for Corporate Citizenship/PR News