Danny Olson combines seven years of “traditional” public relations experience with an expert knowledge of social media and digital development to integrate strategic digital components into communications campaigns.
As a director within Weber Shandwick’s Digital practice, Danny provides his clients valuable strategic insight and counsel on integrated marketing campaigns for sustained consumer engagements and brand and product launches. Drawing on his experience with social marketing, emerging media and how specific audience groups interact online, Danny designs programs that leverage the strengths of new media to deliver lasting, measurable results.
In addition to his work with Weber Shandwick, Danny was also elected director of marketing for the Minnesota Interactive Marketing Association (MIMA) in the summer of 2012. It is the oldest interactive marketing agency in the U.S., and Danny oversees its marketing efforts, including promoting the annual MIMA Summit, the Midwest’s leading interactive conference.
Before joining the agency in 2011, Danny worked for Carmichael Lynch Spong, national grocery retailer SUPERVALU and the NBA’s Cleveland Cavaliers. For his first job out of college, Danny was employed by Kraft’s Oscar Mayer as the driver of the Oscar Mayer Wienermobile.
An honors graduate of the University of Missouri, Danny holds a bachelor’s degree in Journalism.