Dallas Lawrence
Vice President, Corporate Affairs
Mattel, Inc.


Dallas Lawrence is the global head of corporate communications and government affairs for Mattel, based in the company’s El Segundo, Calif., corporate headquarters. He was previously the chief global digital strategist for Burson-Marsteller. Before joining Burson-Marsteller, Dallas chaired the social and digital media practice for Washington, D.C.-based crisis communications firm Levick.

Dallas also blogs for Mashable on emerging media trends, online reputation management and digital issue advocacy.