Director, Global Corporate Communications
Royal Caribbean Cruises Ltd.
Cynthia Martinez directs global corporate communications for Royal Caribbean Cruises Ltd., a global cruise vacation company that operates five major cruise brands, including Royal Caribbean International and Celebrity Cruises. She provides communications guidance and counsel during crisis situations involving issues such as the environment, litigation, health & medical, weather, marine and hotel operations, onboard accidents and alleged crimes. Cynthia led Royal Caribbean’s overall national and international communication strategy for the company’s return to Haiti after the 2010 earthquake.
Prior to joining Royal Caribbean, Cynthia was the media relations manager for Miami-Dade County, one of the largest county governments in the southeast United States with more than 30,000 employees and over 60 departments, which serves a population of more than 2.3 million residents. Cynthia participated in crisis planning for major events including the Miami-Dade County housing crisis, two inmate escapes and Hurricanes Katrina and Wilma. In addition, Cynthia received PR News’ Platinum PR Award for Crisis Management (2010), as well as the Hospitality, Sales & Marketing Association International (HSMAI) Silver Adrian Award.