Cynthia Martinez
Director, Global Corporate Communications
Royal Caribbean Cruises Ltd.
@CrisisCommChick

Cynthia Martinez is the Director of Global Corporate Communications for Royal Caribbean Cruises Ltd., a global cruise vacation company that operates five major cruise brands, including Royal Caribbean International and Celebrity Cruises. While at Royal Caribbean, Cynthia has provided communications guidance and counsel during crisis situations involving issues such as: environmental, litigations, health & medical, weather, marine and hotel operations, onboard accidents and alleged crimes. Most recently, Cynthia led Royal Caribbean’s overall national and international communication strategy for the fire onboard Grandeur of the Seas.

Prior to joining Royal Caribbean, Cynthia was the Media Relations Manager for Miami-Dade County, one of the largest County governments in the southeast United States with more than 30,000 employees and over 60 departments, which serves a population of more than 2.3 million residents.

Cynthia graduated the University of Miami with a Masters of Arts in Public Relations and has a Bachelor of Science in Journalism and Communications from Florida International University. In addition, she has received PR News’ Digital Award and Platinum Award for Crisis Management, as well as the Hospitality, Sales & Marketing Association International (HSMAI) Silver Adrian Award.