Cyber Snipers Underscore NeedFor PR Intelligence on the Web

Ford Motor Co. took a hit last week when a federal judge ruled that rogue Web publisher blueovalnews.com was not breaking the law when it posted proprietary Ford documents on its Web site, which caters to auto enthusiasts. As the news surfaced, corporate PR execs around the country cringed empathetically for Ford, fearing they too might one day suffer similar repercussions from botched dealings with gadfly Web operators.