Is the Web the Fairest One of All?
Unearthing a ringing endorsement for a company or product, even a high-profile executive, is no easy feat on the Internet. Just think Michael Eisner and you get the drift.
And now a study from media analysis firm, The Delahaye Group, underscores how fleeting positive news is on the Net. But it also shows that online news tends to be more neutral - containing balanced views - than other mediums.
Delahaye's recent benchmarking study, based on the review of 61,354 articles appearing between July 1997 and June 1998, breaks down positive, neutral and negative coverage by trade, online, consumer and business publications. Articles covered 492 companies. (The Delahaye Group, 603/431-0111)
| Coverage breakdowns were | ||||
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Business | Consumer | Online | Trade |
| Positive | 23.2% | 27.7% | 19.9% | 21.2% |
| Neutral | 70.6% | 66.2% | 76.8% | 75.3% |
| Negative | 6.3% | 6.1% | 3.3% | 3.6% |