Guide to Best Practices in CSR & Green PR, Vol. 5
This Corporate Social Responsibility & Green PR Guidebook will show you how to link CSR and sustainability to brand messaging, manage CSR programs during and after a crisis, create on-point CSR reports using the Global Reporting Initiative guidelines, track your global engagement with social media listening tactics, add CSR success stories to Wikipedia entries, align business goals with CSR programs and much more.
Building, maintaining and communicating a reputation of good corporate citizenship is not just good business-it's a key to survival as the world economy grinds its way back to stability. As a professional communicator, you know that there has never been a better time than the present moment to advance CSR and sustainability initiatives for your organization and for your clients. And PR News' Corporate Social Responsibility & Green PR Guidebook will be your go-to source for the essential insights, strategies and tactics that will burnish your reputation as a CSR leader and aid you in proving the value of corporate responsibility, launching programs and communicating your successes.
Chapter 1-Overview & Research
Chapter 2-Cause Marketing & Community Relations
Chapter 3-Digital Communications
Chapter 4-Media Relations
Chapter 5-Stakeholder Communications
Chapter 6-Sustainability Reporting
Chapter 7-Philanthropy Communications
Chapter 8-Internal Communications
Chapter 9-Crisis Communications
Chapter 10-Green Messaging
Chapter 11-Case Studies
Review Full T.O.C.
We thank all of the CSR experts who have contributed to this guidebook and have generously shared their best practices. We hope you do the same and share your CSR success stories with us at PR News.
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