Corporate Social Responsibility Guidebook, Vol. 6
PR News’ Corporate Social Responsibility & Green PR Guidebook, Vol. 6 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This eight-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines. For those organizations that are not driven by profits, we wanted to show how CSR can directly contribute to accomplishing mission critical objectives.
"Doing good" initiatives cannot simply be about a “feel good” activity. CSR today has to align with and actively advance the primary objectives of organizations. Another key theme that you will see emerge again and again in this CSR tutorial revolve around the dramatic impact that social media is having on how we connect with critical stakeholders. Marcia DiStaso, Tina McCorkindale, and Alexa Agugliaro teamed up to produce an excellent contribution on this topic, analyzing how the most effective organizations are using one of the preeminent social media platforms—Facebook—to communicate and educate various publics about CSR initiatives.
Chapter 1-Overview & Research
Chapter 2-Cause Marketing & Community Relations
Chapter 3-Employee Communications in the Context of CSR
Chapter 4-Social Media & CSR
Chapter 5-Crisis Communications
Chapter 6-Green PR
Chapter 7-Philanthropy & Human Rights Communications
Chapter 8-Case Studies
Organizations that hope to tap into the energy that millennials bring—and the economic activity that they generate—must meet them in their digital arenas. But more than this, the trend is expanding to other, older age groups. In the midst of all this change, the entire culture is seeking to connect and find meaning in what we do, what we buy and how we support the things we care about. As a result we are seeing the importance of Corporate Social Responsibility rise, especially as its practioners embrace the new technologies that bind us together. This book was created to help you absorb these changes and technologies, and to create communications strategies around them.
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