At PR News' Social Media Summit on June 3, 2014 in New York City, a panel of speakers from Critical Mention, inPowered, Launch.It, Business Wire and Cision discussed the state of social media and how new technology is impacting public relations.
The panel included Dave Armon, President, Critical Mention; Robb Henshaw, Head of Communications, inPowered; Trace Cohen, Co-Founder, Launch.It; Serena Ehrlich, Director of Social & Evolving Media, Business Wire; and Brandon Andersen, Director of Marketing, Cision.
The speakers touched on topics like how to explain important takeaways from social media to senior executives, how to be a true partner to a client and how to craft a strong content strategy.
Watch the full panel below:
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