Crisis Plan Highlights Hero, Keeps Launch on Target

In the Fall of 2001, PR firm FischerHealth was gearing up to
unveil one of the most important announcements its client Thoratec
had ever made. In an unprecedented move for the medical device
community, the results of a major clinical trial would be released
simultaneously in the New England Journal of Medicine and at the
annual conference of the American Heart Association on Nov. 12.