Crisis Management Guidebook, Vol. 7
This 7th edition of PR News’ Crisis Management Guidebook brings together the latest research, case studies and expertise from the field of crisis management. Communications professionals will walk away with the know-how to create an effective step-by-step crisis action plan applicable to organizations of all types and sizes. Within these pages, you'll find guidance from the Waggener Edstrom Worldwide, BlueCross BlueShield of South Carolina, Reputation Architects Inc., Murray State University and the U.S. Postal Service on issues ranging from internal communications to social media tactics to handling the press.
- Overview & Research
- Media Relations
- Internal Communications
- Issues Management
- Social Media
- Litigation PR
- The Crisis Plan
- Case Studies
As crisis management is not a science, per se, you'll find many different views on best practices, but you are certain to find interesting and game-changing takeaways from all of the contributors that will transform the way your organization handles crises.
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