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Bad News Spreads Faster than Ever Before
PR News' Crisis Management Guidebook Vol. 4 is your up-to-the-minute toolkit to be used before, during and after crises. In these pages you will find insight, best practices, tips and case studies from crisis management professionals and PR News' editorial staff.
You'll learn how to distinguish a crisis from a simmering problem, keep top executives on message with the media, manage your online reputation, build a crisis response team, incorporate social media into your crisis plan, manage user content on Facebook, respond to online criticism and much more.
Chapter 1—Overview Rethinking Crisis Management
Chapter 2—Media Relations
Chapter 3—Internal Communications
Chapter 4—Reputation Management
Chapter 5—Issues Management
Chapter 6—Digital Communications
Chapter 7—Litigation PR
Chapter 8—The Crisis Plan
We know this guidebook will give you that sense of preparedness you seek—we also hope that you won't have to apply too many of the lessons learned contained herein. Last, but not least, we'd like to give a special thank you to all of our guidebook contributors.
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PR News does not accept returns for any of the PR Press Guidebooks. All sales are final. If you have any questions or receive a damaged or defective book, please contact the Client Services department at 888-707-5814; email@example.com.