Crisis Management Guidebook

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises.



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Overview | Chapters | Featured Companies | Samples | Buy Now


Overview

Certain as the sun rises in the East, crisis will sooner or later visit every brand. And sometimes later can be worse: A brand that is lulled into a false sense of security by a lucky streak of calm and becomes large and successful before it faces its first major crisis can suffer the most disastrous consequences, in the form of irreversible image problems, loss of value to shareholders and much more.

This 9th edition of PR News’ Book of Crisis Management Strategies & Tactics is an important, proactive step in “training for ill”— thinking about the worst, unpleasant though it may be. You’ll learn about developing a robust crisis plan and putting together an agile team that can respond to any eventuality, as well as media messaging, managing social media during crisis and beyond.

The guidebook's authors, who come from agencies, nonprofits, corporations and universities, also offer case studies aplenty—from prison breaks to natural disasters, from Delta’s disasters to Wells Fargo’s woes—so that you can learn from misfortune elsewhere before it strikes closer to home. Their specific takeaways, checklists and step-by-step guides are designed to give you a solid framework upon which to weave your own resilient and flexible crisis plan.

Chapters

  • How to Respond When Media Covers Your Crisis Without Contacting You By Mike Rosen
  • Rip Up Your PR Textbook: How to Get Real (and Be Effective) in a Crisis By Jennifer Hellman
  • ESPN Layoffs: A Lesson in Owning the Narrative to Soothe Your Audience By PR News Editors
  • 5 Ways to Build Relationships With Media Before a Crisis Hits (Instead of During) By Carreen Winters
  • Ryan Lochte, Rio de Janiero and the 3 F’s of Crisis Communications By PR News Editors
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  • Mistaking M&A Mountains for Molehills: Communicating Through Complexity By Mandy Arnold
  • H.O.T. Communications: A Crisis Prevention Balm to Soothe Stakeholders By Brad Ross
  • Best Practices for Managing Internal Stakeholders in a Hotel Industry Crisis By Michelle Jamieson
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  • How to Use Social Listening to Determine When and How to Respond to Crises By Daniella Peting
  • How PR Pros Combat the Growing Threat of Weaponized Social Media By Richard Levick
  • 3 Tiers of a Social Media Crisis (and How to Manage Each One of Them) By Katie Goodale
  • Navigating the Two-Way Social Media Superhighway in Times of Crisis By Robert S. Fleming
  • Questions to Determine Whether New or Established Sites Should Be Used in Crisis By Stacey L. Knott
  • How to Use Social for a Crisis… Before a Crisis Actually Hits By PR News Editors
  • Southwest’s Communications Chief Shares Her Top 3 Crisis Management Tips By PR News Editors
  • How Brands Should Respond to Negative Online Reviews Appropriately By Mark Lange
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  • Say What? Words and Phrases to Avoid in Crisis Communication Messages By Melony Shemberger
  • The 5 Cs: A Path to Delivering Reputation-Protecting Messages in Crisis Situations By Jeff Leshay
  • Trump and Pence on 60 Minutes—a Cautionary Tale for PR Spokespeople By PR News Editors
  • Surge in Uber Crises ‘Lyfted’ by Kalanick Tongue-Lashing—How to Recover? By PR News Editors
  • United Airlines, in Tone-Deaf Response, Doubles Down on Policy By PR News Editors
  • Colin Kaepernick & 6 Tips for Spokespeople Who Make Controversial Statements By Hinda Mitchell
  • PR Takeaway From Melania Trump’s RNC Speech: Vet All Speeches for Plagiarism By PR News Editors
  • 6 Ways to Turn a Rogue Spokesperson Into Your Greatest Media Asset By Casey Delperdang
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  • Crisis Strategies From the National Security Council for an Era of Increasing Vulnerability By Brett Bruen
  • 7 Steps to Surviving Any Crisis by Identifying Roles, Stakeholders and More By Jock Breitwieser
  • Crisis Mapping: Empowering Crisis Management Teams With Visual Guides By Peter Stanton
  • Your Brand’s DNA Influences Your Crisis Response: Do You Need to Evolve to Survive? By John Melingagio
  • Doing the Math: Speed + Strategy = Crisis Communications Success By Scott Rainone
  • SPAR: Make Your Crisis Communication Team Ready to Respond in 4 Steps By Dianne Anderson
  • Why Simple, Approved Messaging Is So Important During a Crisis By Kevin Stickney
  • Reputations at Risk: What Steps to Take When ‘Recall Fatigue’ Sets In By Mike Good
  • 4 Tactics Communicators Can Use to Counter Fake News and Establish Truth By Joseph Truncale
  • How to Plan for Every Crisis You Can Anticipate, and Why You Should Now By Ned Barnett
  • 3 Questions to Ask Before Launching Your Crisis Counterattack By John Roderick
  • Rapid-Response Tactics for When the News Is Bad and Getting Worse By PR News Editors
  • How to Respond to Incidents That Aren’t Yet, But Might Become, Crises By PR News Editors
  • How to Use a Content Plan During a Crisis to Control the Negativity and Thrive By Taral Patel
  • 5 Ways to Build a Flameproof Crisis Team That Can Handle Any Eventuality By PR News Editors
  • How Your Brand Should Plan for the Possibility of a Fake News Attack By Kristina Libby
  • Study These Digital Crisis Plan Examplesto Reposition a Brand for Success By Darius Fisher
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  • How Lessons From a Prison Break Can Help You Navigate Complex Crises By Jeff Hallock
  • Helping Individuals Dealing With Crisis Is Different From Brands—Here’s How By Andrew Blum
  • How a Department of Transportation Responded to a Canyon Rock Fall By Tracy Trulove
  • How to Use Teamwork and Technology to Effectively Manage a Crisis Situation By Dana Berchman & Jennifer Alvarez
  • Navigating a Crisis in a Turbulent Industry That Has Been Rocked by Legal Issues By Eric Hollreiser
  • #SeaportShipwreck: Potential Crisis Turned Positive Story With International Reach By Ashley McCown
  • Better Understand Organizational Trust Through a Consumer’s Perspective By Christie Kleinmann
  • Wells Fargo Did Well Pushing Good Stories, Yet Overall Theme Lacked During Crisis By PR News Editors
  • A Lingering Crisis: How Chipotle’s E. Coli Crisis Haunted Its Reputation By PR News Editors
  • 3 Steps to Help Brands Manage and Move Beyond a Devastating Crisis By Rich Masters
  • Crisis Lessons From Down Under: Ardent Leisure’s Theme Park Tragedy By PR News Editors
  • 6 PR Lessons From the British Airways Shutdown and Its Aftermath By PR News Editors
  • IKEA Shows Deft Timing in Deflecting the Negative With the Lighthearted By PR News Editors
  • Wells Fargo Ad Campaign Mocks Artistic Pursuits—and PR Gallops to the Rescue By PR News Editors
  • Illuminating Crisis Communications Lessons From the 2016 Campaign Trail By Caitlin Rourk
  • 5 Things Every Company Can Learn From the Panama Papers Scandal By Evan Nierman
  • 3 PR Lessons From the Redskins’ Firing of General Manager McCloughan By Craig Colgan
  • Lessons From Samsung’s PR Fiasco: 6 Tips to Protect Your Reputation By Yvonne Maher
  • A Tale of Two Apologies: Colbert’s Authenticity Works, Fyre’s Hype Fails By Katie Paine
  • Prep Schools Not Prepped for Sexual Crises: Ego Trips Up Exeter & St. Paul’s By Katie Paine
  • The Social Order: Uber and PewDiePie Illustrate Society’s Influence on Crisis By Katie Paine
  • Report Card: How 9 Brands Handled Being in Trump’s Crosshairs on Twitter By Katie Paine
  • Navy, Marines Take Two Paths on Crisis: One Clearly Comes Out On Top By Katie Paine
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Featured Companies

This guidebook features case studies and contributions from companies like:

Crisis Management Guidebook Featured Company
Crisis Management Guidebook Featured Company
Crisis Management Guidebook Featured Company
Crisis Management Guidebook Featured Company
Crisis Management Guidebook Featured Company
Crisis Management Guidebook Featured Company

Samples

Here’s a sample of some of the exclusive content in this guidebook:

Crisis Management Guidebook Sample Article

A sample article: Samsung’s PR Fiasco: 6 Tips to Protect Your Reputation By Yvonne Maher

Crisis Management Guidebook Sample Article

An excerpt from 7 Steps to Surviving Any Crisis by Identifying Roles, Stakeholders and More By Jock Breitwieser

Crisis Management Guidebook Sample Article

An excerpt from Best Practices for Managing Internal Stakeholders in a Hotel Industry Crisis By Michelle Jamieson

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