Crisis Management Guidebook
PR News' Crisis Management Guidebook gives you the tools you need to create a step-by-step action plan that will help get through the first hour of a crisis, tips for crafting messages under pressure, advice on creating a social media action plan, checklists to gauge your readiness for a crisis and much more.
Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises.
- The Crisis Plan
- Sample Crisis Planning Materials and Resources
- Media Relations
- Social Media
- Executive and Spokesperson Training
- Issues Management and Public Policy
- Case Studies
- Internal Communications
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