PR News/Nasdaq Survey: The State of Crisis Preparation
Presented by and
Your organization is always vulnerable to a crisis. Years of hard work in building and shaping your brand’s reputation can be undone in moments by an errant tweet, product failures, lawsuits, boycotts, disgruntled employees, criminal investigations and more. Having a comprehensive crisis communications playbook is of paramount importance to every communications professional.
You have been selected to take this quick survey from PR News and Nasdaq Public Relations Services, which will help us analyze how well PR practitioners are prepared for crises that may threaten their organizations. As a thank you for participating, you will receive a complimentary copy of Nasdaq’s special report, "How to Build a World-Class Crisis Communications Playbook." You'll also be entered into a raffle to receive a $50 American Express gift card.
You must respond by Tuesday, March 8, 2016, for a chance to win.
Your individual responses will be kept confidential and results will be published in aggregate. The results of the survey will be published in PR News’ weekly newsletter and on prnewsonline.com. Thank you for participating.