PR News/Nasdaq Survey: The State of Crisis Preparation

Presented by Nasdaq and PR News

Your organization is always vulnerable to a crisis. Years of hard work in building and shaping your brand’s reputation can be undone in moments by an errant tweet, product failures, lawsuits, boycotts, disgruntled employees, criminal investigations and more. Having a comprehensive crisis communications playbook is of paramount importance to every communications professional.

You have been selected to take this quick survey from PR News and Nasdaq Public Relations Services, which will help us analyze how well PR practitioners are prepared for crises that may threaten their organizations. As a thank you for participating, you will receive a complimentary copy of Nasdaq’s special report, "How to Build a World-Class Crisis Communications Playbook." You'll also be entered into a raffle to receive a $50 American Express gift card.

You must respond by Tuesday, March 8, 2016, for a chance to win.

Your individual responses will be kept confidential and results will be published in aggregate. The results of the survey will be published in PR News’ weekly newsletter and on prnewsonline.com. Thank you for participating.

Crisis Communications Survey
  •   Yes
      No
      Unsure

  •   Yes
      No
      Unsure

  •   Annually
      Multiple times a year
      We do not role-play
      Unsure

  •   Annually
      Every two years
      It has been more than two years since they have been trained
      Unsure

  •   Email
      SMS messages
      Press release
      Social media tweet/post
      Webcast/video
      Website (i.e., dark page)


  •   We use a media monitoring platform
      We manually perform searches
      We are not proactively monitoring social media for issues
      Unsure

  •   B2C company
      B2B company
      Nonprofit
      Government
      Agency
      Sole practitioner
  •   1-5 years
      6-10 years
      11-20 years
      More than 20 years
      I do not work in PR