While the media is not extremely focused on technology coverage—it accounts for less than 1.6% of total—much of the coverage in this area is positive, with about 23% of all technology-themed stories focusing on how technology can make peoples’ lives easier, according to a Pew Research Center study. Other findings:
• Of technology companies covered, Apple dominated with 15.1% of all technology stories, while 11.4% focused on Google, 7.1% on Twitter and 4.8% on Facebook.
• The portrayal of technology companies was generally positive. For Apple, 42% of the stories described the company as innovative and superior, and another 27% lauded its loyal fan base.
• Still, doubts persist. The most common negative topic—that Apple products don’t live up to the hype—appeared in 17% of stories about the tech brand.
Source: Pew Research Center
For more research, go to PR News' Subscriber Resource Center.