Counselors Academy White Paper Sets Standards for Hiring ‘Best and Brightest’…

The Counselors Academy is making the 6000-word, 13-page white paper available as a membership benefit and will charge modest surcharge to other interested parties. "Whether you
work in corporate communications, for an agency, in a non-profit or are an educator, this information codifies a career and training progression in a single source," said Tom
Hoog, chairman of Hill and Knowlton USA. "It is the first comprehensive discussion of performance standards I've seen for the public relations profession." The white paper,
"Achieving Individual Potential in the Workplace," authored by Michael Herman, chairman of the Counselors Academy (and a PR NEWS board member), discusses minimum skill, leadership
and knowledge requirements for career levels ranging from beginners in the business to seasoned professionals with more than ten years experience. For more information, go to