Click here...

Call for Entries! PR People Awards Deadline: July 24

- Current Issue - Archives - Subscribe - Renew - PR News in the Classroom - It's The PR! - About
RSS Feeds PR News Blog Latest News Jobs Social Networks LinkedIn PR Group PR Peeps Twitter


Entry Deadline: July 24, 2009 Entry Deadline: August 14, 2009 TOP PLACES TO WORK Entry Deadline: August 4, 2009 Entry Deadline: September 18, 2009


The C-Level Votes for Web Ads Online Newsroom Access a Must for Journalists Email Marketing's Untapped Potential ... more research


Get The Skinny on public relations delivered FREE right to your inbox.

PR Whitepapers - New!

How the Press Uses and Values Public Relations and Other Media Resources
By Cision

Download

... more Whitepapers

Click here...

Beware of Greenwashing Your Business

June 29, 2009

Green. Green. Green. The word is everywhere these days. In slogans. In ads. On products. Obviously it's trendy. And it connects with consumers. But beware. Before you tag your company as green, be sure that you do a self-audit: Are you responsibly using the word green? What actions are you taking to support...

FREE REGISTRATION is required to access this article and others on the site. Please complete the form to gain access. Thank you.

First Name:

Last Name:

Job Title:

Company:

Address 1:

Address 2:

City:

State:

Zip/Postal Code:

Country:

Phone Number:

Fax Number:

E-Mail Address:

COMMENTS

Post a Comment


Director of Marketing, Truman Arnold Companies Public Relations Specialists, Hamline University CMO, Write2Market Find a Job \| Post a Job Free PR Job Alert Post Your Resume Search Jobs Keywords:

PR News Webinar:
How to (Really) Leverage YouTube for PR
July 21, 2009 | More Info.

PR News Webinar:
SEM, SEO & Online Writing Tactics to Increase ROI on Your PR Efforts
August 6, 2009 | More Info.

PR News Training Academy: Social Media Measurement Clinic for PR & Marketing Pros
August 25, 2009 | More Info.


Crisis Management Guidebook Vol. 3 Employee Communications Guidebook Top 100 Case Studies in PR Going Green: Outstanding Green Business Practices view all books


Jul 09 - Cost-Effective Marketing Conference Jul 13 - Brandhacker Social Media Advertising Council (SMAC) Meetup Jul 20 - Search Engine Marketing Workshop Jul 23 - Social Communications & Healthcare: Conference & Roundtables Calendar