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Corporate Responsibility
Beware of Greenwashing Your Business

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8 Green Marketing Ideas For Your Business

Everywhere your turn, there’s talk about the environment and how businesses need to be socially responsible to minimize their impact on the environment. Finally, the earth we take so much from is going to be getting some payback. more

Best Practices for Increasing Visibility of CSR Campaigns

Christine Dotts, CSR PR manager for Intel, provides the following best practices based on the widespread success of the company’s CSR initiatives: •    Tell the story: “We are constantly looking for opportunities throughout the organization to tell the CSR story, and we leverage various resources whenever possible,” Dotts says. “For example, tying a product launch with your organization’s efforts to reduce its environmental impact through new manufacturing processes connects your CSR initiatives with newsworthy corporate efforts. more

Raising the Bar: Intel Energizes Its CSR Commitments, Focusing on Four Causes to Spread the ‘Good’ Word

As the world’s leader in silicon innovation, Intel Corp.’s products and services impact the lives of individuals and communities around the world every day, often in ways that go unnoticed. Just as its more

From the Wires: CSR and Green PR Announcements

 
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