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Communicating CSR: Stats Are Fine, Impact Stories Are Better
CSR leaders UPS and Cisco Systems Canada share tips on how they communicate their CSR programs to stakeholders. Tip No. 1: Don't just spout statistics. more Conference: Execs Wrestle With Integrating Sustainability and Biz Goals
Many major brand owners find it difficult to place sustainability at the heart of corporate strategy, even though it is reshaping consumer preferences, innovation and manufacturing. more U.S. Executives Question Corporate Green Commitment
Gibbs & Soell’s 2010 “Sense & Sustainability Study" found that only a minority of execs see an overall strong corporate commitment to going green. more
CSR and Sustainability Should Not Stand Alone
Rather than CSR and sustainability as stand-alone issues with solely external drivers, consider the rising expectations that stakeholders and customers have of today’s businesses. more
Use Community Access TV to Get Your Message Out
For smaller businesses and nonprofits, community access television can be an attractive alternative outreach platform. more
From the Wires: CSR and Green PR Announcements
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