James Wright, Director of CSR Division, Trimedia International
Beyond His Years
He may only be 29 years old, but James Wright has quickly established himself as an influential member of the CSR community in Europe, having set up the CSR division at
Trimedia two years ago. Since then, Wright has risen through the ranks, making a name for himself working with blue-chip clients such as BT, Coca-Cola, Costa Coffee, Land Rover
and World Vision.
Switching Motors
Starting out in consumer PR, Wright developed a passion for working in the corporate charity sector and soon shifted course in his professional trajectory. This change in
course has been especially fortuitous due to the enthusiasm Wright infuses his projects with and the loyalty he engenders in his colleagues and clients. One client, BT, has been
so pleased with the ROI of Wright's campaigns , the firm is currently in its eighth year with Trimedia.
Dalliance with World Politics
While serving as an account manager for UK PR firm, Sinclair Mason, Wright personally briefed then Prime Minister Tony Blair on the launch of the Telemedicine service. Due to
events that had transpired in Northern Ireland that morning, Blair lacked a chance to read the written summation. Instead, he requested a direct briefing before his speech at the
Telemedicine launch: Enter Wright.
Bloody Marvelous
A benchmark feat of Wright's work at Trimedia is when he launched World Blood Donor Day in July 2005. Subsequently, he was invited to become a communications advisor to the WHO
on blood issues. Wright developed the creative collateral for the campaign thanking donors. The initiative won numerous awards in the UK, with a donor increase by 20%.
Honorable Mention
Brendan May, Managing Director of Planet 2050,Weber Shandwick
As the head of Planet 2050, Weber Shandwick's corporate responsibility and sustainability practice, May has advised more than 25 companies, NGOs and governments, growing the
revenue by 100%. His efforts have earned the firm the distinction of being the go-to agency in this area.