Corporate Reputation: Neutralizing The Media

For the fourth quarter running, software powerhouse Microsoft topped the Delahaye quarterly index of how media coverage affects the corporate reputations of the largest U.S.
companies. No surprise there, but others validate the old adage "there's no such thing as bad publicity." Wal-Mart, for example, with more than its share of negative press, came
in second, due to strong earnings coupled with a media campaign designed to reach out to reporters (see PR News March 9, 2005).