Best PR Campaign * Best Marketing Campaign * Best Integrated Campaign
Healthcare PR & Marketing News is calling for entries for its 3rd annual awards program. This award recognizes the most innovative healthcare-related project or program in 1998 created by a PR or marketing team. This year, along with our "Best PR" and "Best Marketing" campaigns, we've added a new category, "Best Integrated Campaign" to recognize comprehensive communications efforts.
Winners will be recognized during the Health Strategy Institute's 4th National Forum on Customer Based Marketing Strategies, April 25-27, 1999, in Phoenix, AZ. The award-winning program also will be featured in an upcoming issue of Healthcare PR & Marketing News and in broad distribution press releases. All winners, including Honorable Mentions, will be included in a Best Practices guide to be published by Phillips Business Information in 1999. Winners will also receive a free pass (a $795 value) to the Forum, courtesy of HSI.
Please take a few minutes to outline your campaign on the entry form and please use a separate cover for questions A-E below. Send your entry form, entry fee and accompanying materials to "Healthcare Contest," c/o Gretchen Hakola, 1201 Seven Locks Road, Suite 300, Potomac, MD 20854.
ENTRY DEADLINE IS MARCH 1, 1999
On separate cover, please answer the following questions. Don't forget to include the entry form on the other side with your entry package.
A.
Identify your campaign (PR, Marketing, Integrated) and outline the goals and objectives, target audiences, strategies, messages and budget. What was the duration of the campaign.
B. Outline how the plan was implemented, techniques and materials used, tactics undertaken and difficulties. Also include any online PR or marketing associated with your program.
C. Were you able to show a return on investment? Please explain in detail.
D. Demonstrate how the program met or exceeded its original objectives and what efforts were made to identify, analyze and quantify results. Also, please address the following where applicable:
If your campaign was PR-driven, did it garner media attention? Please provide examples.
If your campaign was marketing-driven, did you realize an increase in referrals, membership, sales, etc.
If your campaign was integrated, did you meet both your PR and marketing objectives? Please detail.
E. Describe why your program deserves the Healthcare PR & Marketing News Best Campaign award.
Awards ENTRY FORM
Campaign's main contact person and title:
Organization Name:
Name of campaign/project:
Street address:
Phone number of main contact:
Fax Number:
Team members' names and titles:
Email of main contact person:
ENTRY & FEE INFORMATION
All entries and payments must be received by 6 p.m. EST on March 1, 1999.
Fees are $135; $99 for each additional entry. Phillips subscribers receive 10% discount on total entry fee.
Payment Form
___Check enclosed
# of entries ______
Total:_____________
Phillips Subscriber Discount Total $:
OR
___Credit Card
CC #__________________
Exp Date______________
Signature__________________________
How to Enter
- Fax Entry to: Gretchen Hakola, 301/340-1451, or
- Mail Form to:
Healthcare Awards
c/o Gretchen Hakola
1201 Seven Locks Road
Suite 300
Potomac, MD 20854
Entries Will Be Considered Once Payment Is Made
Any questions about this award should be addressed to Gretchen Hakola at [email protected] or phone, 301/340-7788 ext. 2154
- All entries will be held in confidence. Any accompanying material cannot be returned.