Content-Rich Web Portal Weaves Key Messages into Compelling Stories

2000 Platinum Pr Honorable Mention

The Case

The American Plastics Council (APC) headed into 1999 on a mission to leverage the Web in promoting plastic's virtues to consumers, as well as niche markets such as teachers,
automotive manufacturers and conservation groups.

The trade association - whose members include heavy-hitters such as ExxonMobil, Dow Chemical and DuPont - already had a Web site (PlasticsResource) that highlighted plastic's
environmental benefits.