Content is King

According to a News Generation survey released at "Communications Strategies for Nonprofits & Associations," a recent PR NEWS seminar, top radio networks do not
automatically view nonprofits or associations as industry experts. About 70% of networks and stations surveyed weigh news from associations and nonprofits the same as they would
those from a corporation. Other findings: 58% of networks surveyed seek out a spokesperson who will bring the topic to the consumer level; 42% prioritize an objective response.
News Generation surveyed 50 networks and stations during March.