Consumer Engagement With TV Up 7% in Q1’18, Video Engagement Up 27%

Compare the size of consumer engagement in last week’s data, where we examined Travel influencers, with this week ’s subject, TV’s most socially engaged. The Travel bloggers tallied 25 million total consumer actions with their social posts on Facebook, Twitter and Instagram during Q1 2018. During the same time period the U.S. TV shows category registered consumer engagement of 1.8 billion actions, according to Shareablee data provided exclusively to PR News. You must go to U.S. B2C brands (2.1 billion) for a consumer engagement size comparison with TV (PRN, April 24).

The 1.8 billion consumer actions for TV represented engagement growth of 7% year over year, with content posted holding steady. Video content posted, though, rose 25% in the quarter and consumer engagement with videos rose 27%, says Shareablee’s Ron Lee.

In terms of platforms, Facebook, which made up some 30% of engagement, saw a 33% drop in engagement year over year, Lee says. Twitter (8% of engagement) experienced 25% growth in engagement, while Instagram dominated with 61% of engagement, up 49% year over year.

TV Diversity

Interestingly the top 10 in the TV category is a vast mix of shows. From new, teen-oriented series like Riverdale to aged re-run series such as Friends to a daily morning news show such as Fox & Friends, all have siginficant social engagement.

In terms of individual shows, Ellen maintained its dominance (180 million consumer actions), dwarfing even Riverdale at number 2 (49 million actions). Ellen’s engagement rose 49% year over year on an increase of content posted of 16%, according to Lee. Video content increased 143% leading to a 210% increase in consumer engagement with Ellen’s social video.

The Walking Dead at number 4 experienced a drop in consumer engagement of 49% on a 29% reduction in content posted, Lee says. Video content posted rose 10% resulting in a 71% increase in video views.

American Idol at number 6 is notable for the nearly 4000% increase in consumer engagement vs Q1 2017.