Food influencers had a fantastic June, with a 5% increase in consumer engagement despite offering 4% fewer pieces of content month over month, according to Shareablee data provided to us exclusively. Consumer engagement, or actions, with videos rose 13%, despite a 4% drop in video content posted, says Ron Lee of Shareablee. Smart School House gathered 5 million actions, up 125%. This was a result of a 35% increase in video content that drove a 106% growth in video actions. Buddy Valastro saw 95% growth in consumer engagement, even though his posted content dropped 60%. Engagement with Gordon Ramsay’s content fell 50%; he posted 43% fewer pieces of content.
Travel saw a 17% fall in consumer engagement, likely due to a 50% drop in video content posted, resulting in a 31% decrease in video actions. Travel’s woes might be attributable to followers shunning social while on vacations. Indeed, all five of the top travel influencers took hits. Even the3.5 million consumer actions J Alvarrez (picture on page 1) garnered were down 20% from his total in May, Lee notes.
