As we said in these pages last week, Twitter has become more than a text-heavy platform for policy wonks and news nerds. In addition, we noted consumer engagement with video on Twitter is rising significantly. We have additional evidence this week, per Shareablee data provided exclusively to PR News. As you can see in this ranking of consumer engagement with B2C brands on Twitter for Q4 2016 (Oct. 1-Dec. 31), nearly all the brands are in the video game space. It’s a seasonal occurrence, though, as the data is from the holiday shopping period.
Overall, consumer engagement (likes, retweets, comments) with B2C brands’ Twitter posts in the period rose 11% year over year. For B2C brands’ video posts on Twitter, though, consumer engagement jumped a whopping 500%, says Shareablee’s Nathalie Nuta.
In the list, Rockstar Games nipped Pokemon. Consumer engagement with Rockstar’s tweets was up nearly 400% year over year, Nuta says, with video 12% of engagement. Its top tweet, from October 2016, featured an image of Red Dead Redemption 2, a game to be released this fall. It was re-tweeted more than 149K times and captured better than 363K actions.
