Consumer Engagement With B2C Brands in 2017 Grows Slightly, Engagement With Video Up 40%

SOCIAL MEDIA KEYBOARD (2)

2017 could be described as the year of social video, particularly for U.S. B2C brands, as data provided exclusively to PR News by Shareablee demonstrates. It was also a year where brands began to become more mature in their social media choices, posting fewer times but accruing more consumer engagement.