Constant Communications Manage Organizational Change

MapInfo, a global software firm, and its agency of record, Schwartz Communications, have been together for 11 years. But the team's approach to communications is as fresh today
as it was a decade ago, in large part because of the constant flow of information between the two companies. "I really think of [the Schwartz team] as if they were employees of
MapInfo," says Angela Girard, senior PR manager for the client organization. "They work the relationship like that. They grow and change with us."