Become the SEO Expert at Your Organization!
Join PR News for this interactive, pre-conference workshop!
The Pre-Conference Workshop on August 8 is from 1 p.m. - 4:30 p.m. with PR News' Big 3 Conference:Twitter, Pinterest, Facebook the day after on August 9. Both events will be held at The Hyatt Regency San Francisco.
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Bonuses for Attending:
This workshop is limited to 25 people to facilitate an interactive, hands-on environment addressing your specific needs. |
Bring your team to this must-attend media relations workshop. You’ll leave this workshop with the skills to lift your messages to the top of search results and be the SEO expert for your organization.
Join PR News’ workshop (the day before the Big 3 Conference), led by SEO expert Sally Falkow of Meritus Media, to learn the latest tactics to boost your search results. Learn how to optimize all your content—including Web sites, press releases, blogs, social media content and video—and develop habits that keep your messages at the top of search results.
This workshop will provide you with strategies to use keywords and key phrases in press releases; optimize your organization's Facebook page for search; manage brand reputation by moving negative coverage further down search results; and how to measure the results of your efforts for senior management.
Google can be your best friend or your worst enemy. Where you show up in Google results determine how—or if—your messages are being heard. Google continues to change its algorithm and, with recent changes to semantic search, your Web site’s page rank and visits to your site could be affected in more ways than you realize. With 98% of journalists using Google for story research, getting your organization’s content to the top of the search results is vital for any PR pro.
At this 3-hour workshop, you'll learn how to:
- Research target keywords to gain better visibility and increase brand exposure on search engines
- Create shareable press release headlines and content
- Optimize PR content for the media to increase placements
- Use linking techniques to boost traffic and visibility on search engines
- Optimize all PR content, including Web site copy, newsletters, blogs, press releases, video and still images
- Apply SEO tactics to your social media content
- Drive inbound traffic to your Web site
- Optimize online pressrooms for search
- Master URL structure and place your online newsroom and other Web pages at the top of Google's searches
- Monitor online conversations to manage brand reputation and push negative search results off Google’s front page
- Track SEO's effects and measure its results to prove its value to senior management
Workshop Trainer:
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Sally Falkow is the author of The Future of PR: How PR Can Seize the Social Media Challenge. She was named PR Trainer of the Year for 2009 by PR News for her Social Media Strategy Bootcamp classes. In 2008 and 2009 Sally trained more than 300 agency and corporate PR people on how to plan and implement an effective social media program. A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet. Her main interest is in the shift in media consumption and how the Internet and technology is affecting the practice of PR. She was one of the first PR practitioners to use SEO for press releases and other news content. She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow and Advisory Board Member of the Society for New Communication Research. |
Sally Falkow
Who Should Attend ?
If you spend at least a quarter of your time in any of these areas, you should attend this workshop:
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Crisis Management
- Digital Communications
- Media Relations
- Philanthropy
- PR Firms
- Public Relations
- Public Affairs
- Research
- Social Media
Certificate of Completion
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Each registration comes with a personalized certificate of completion for attending the SEO Workshop. |
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Price/ Location/ Local Hotels:
SEO Workshop:
Optimize Your Messaging to Lift It to the Top of Search Results
Workshop Time: August 8, 2012 from 1 p.m. - 4:30 p.m.
Price: $450 Per Person | Register Now
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Per Person |
Group |
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SEO Workshop & Big 3 Conference (Early Bird Rate) |
$1,220 |
$1,070 |
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SEO Workshop & Big 3 Conference |
$1,320 |
$1,170 |
Group = Two or more from the same company. Group price is per person.
Conference Location:
The Hyatt Regency San Francisco
Marina Room
5 Embarcadero Center
San Francisco, CA 94111
>>Hotel Room: The Hyatt Regency San Francisco.
Book your room.
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Questions
For questions about the workshop, contact Laura Berdichevsky at [email protected]; 301-354-1610 or to register by phone contact Saun Sayamongkhun at [email protected]; 301-354-1694.
About PR News
The PR News family of products includes the weekly publication PR News, PR News Webinars and Workshops, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR, Crisis Management and Media Training Guidebooks and PR News Webinars.