PR News SEO Workshop Feb. 15 in San Fran

Become the SEO Expert at Your Organization!
Join PR News for this interactive, pre-conference workshop!


This Pre-Conference Workshop on February 15, from 1 p.m. - 4:30 p.m., is now sold-out. Tickets are still available for PR News' Digital PR Next Practices Summit, Feb. 16. Both events will be held at The Westin San Francisco. 


Bonuses for Attending:

SEO Checklist
 Certificate of Attendance
 Attendee Workbook
 Attendee-Only Access to Presentations

This workshop is limited to 25 people to facilitate an interactive, hands-on environment addressing your specific needs.

Bring your team to this must-attend media relations workshop.  You’ll leave this workshop with the skills to lift your messages to the top of search results and be the SEO expert for your organization.

Join PR News for this half-day workshop (the day before the Digital PR Next Practices Summit) led by SEO expert Sally Falkow of Meritus Media who will show you how to optimize online content including Web sites, press releases, blogs and videos. In this interactive workshop, you’ll learn strategies for selecting the best keywords for press releases; how to optimize video, photos, images and your organization's Facebook page for search; tactics to manage brand reputation by moving negative coverage further down search results; and how to measure the results of your efforts to take back to senior management. Plus, you’ll receive a step-by-step template for writing a social media news release!

With 98% of journalists using Google for story research, getting your organization’s content to the top of the search results is vital for any PR pro. Understanding search trends that impact SEO – and Google’s changing algorithm – will help you become a master at optimizing your content. Knowing how to use keywords in press releases, optimize videos and create shareable content is an essential tactic to getting your messages heard by your target audience.

At this 3-hour workshop, you'll learn how to:


  • Research target keywords to gain better visibility and increase brand exposure on search engines
  • Create press release titles and content that is shareable
  • Optimize PR content for the media to increase placements
  • Use linking techniques to boost traffic and visibility on search engines
  • Optimize all PR content, including Web site copy, newsletters, blogs, press releases, video and still images
  • Apply SEO tactics to your social media content
  • Drive inbound traffic to your Web site
  • Optimize online pressrooms for search and journalists
  • Master URL structure and place your online newsroom and other Web pages at the top of Google's searches
  • Monitor online conversations to manage brand reputation and push negative search results off Google’s front page
  • Track SEO's effects and measure its results to prove its value to senior management

Workshop Trainer:

Sally Falkow
Social Media Strategist, Meritus Media

Sally Falkow is the author of The Future of PR: How PR Can Seize the Social Media Challenge. She was named PR Trainer of the Year for 2009 by PR News for her Social Media Strategy Bootcamp classes. In 2008 and 2009 Sally trained more than 300 agency and corporate PR people on how to plan and implement an effective social media program.

A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet. Her main interest is in the shift in media consumption and how the Internet and technology is affecting the practice of PR. She was one of the first PR practitioners to use SEO for press releases and other news content.

She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow and Advisory Board Member of the Society for New Communication Research.

Who Should Attend ?

If you spend at least a quarter of your time in any of these areas, you should attend this workshop:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs 
  • Research
  • Social Media

Certificate of Completion:

Each registration comes with a personalized certificate of completion for attending the Social Media for Nonprofits Boot Camp.

Personalized Certificate for all Attendees


Price/ Location/ Local Hotels:

SEO Workshop:
Optimize Your Messaging to Lift It to the Top of Search Results
Workshop Time: February 15, 2012 from 1 p.m.  - 4:30 p.m.

Price: $450 Per Person

The SEO Workshop is sold-out, but tickets for the Digital PR Next Practices Summit on Feb. 16 are still available.


  Per Person Group
(2 or more)
SEO Workshop & Digital PR Next Practices Summit   $1,220  $1,070


Group = Two or more from the same company. Group price is per person.

Conference Location:
The Westin San Francisco Market Street
50 Third Street
San Francisco, CA 94103

>>Hotel Room Block: PR News has arranged a group rate of $259 a night at The Westin. 
Book your room now.

>>Local San Francisco Attractions

[Back to the Top]


For questions about the workshop, contact Laura Berdichevsky at; 301-354-1610 or to register by phone contact Saun Sayamongkhun at; 301-354-1694.

About PR News

The PR News family of products includes the weekly publication PR News, PR News Webinars and Workshops, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR, Crisis Management and Media Training Guidebooks and PR News Webinars.

[Back to the Top]