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SPEAKERS FOR THE FULL-DAY VIRTUAL CONFERENCE
The Perfect Pitch: Tactics for winning media coverage everywhere
- in print, on air and in the blogosphere
December 11, 2008 | 10:00am to 3:30pm
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Reporter
Chicago Sun-Times
Kevin Allen is an online producer and mobile journalist for the Chicago Sun-Times covering, among other topics, breaking news and music. He’s the co-founder and editor of the Sports Pros(e) blog on the Sun-Times Web site (http://blogs.suntimes.com/sportsprose).
Editorial Director
CableFAX
Seth Arenstein is Editorial Director of the CableFAX brand, including CableFAX Daily, CableFAX: The Magazine and Cable360.net. He also oversees activities related to the many awards programs administered by CableFAX, including The Faxies, The CableFAX Programming Awards and The Top Operators Awards. He is also co-host, with Mike Grebb, of The CableFAX Show, at cable360.net. Seth is known as the father of the Faxies, although there’s no certainty about the mother. Some of Seth’s work can be found in CableFAX Daily, where he writes programming reviews each Friday and on his blog, at cable360.net/blog. Prior to writing about cable television, Seth covered the Pentagon, Capitol Hill and NASA and for Defense Daily, and eventually became its White House bureau chief.
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Editor
PR News
Courtney M. Barnes is the Editor of PR News, where she manages editorial content and writes on corporate communications and public relations, with particular expertise digital communications, integration and leadership/management issues. She also edited the PR News 100 Top Case Studies Guidebook, the Digital PR Guidebook and the Best Practices in PR Measurement Guidebook. In addition to her writing and editing responsibilities, Barnes moderates PR News Webinars, facilitates the brand’s Thought Leaders Roundtables, and speaks at industry event.
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former CNN Producer and current President of Caudill Media Management
Charlie Caudill is an award-winning international journalist and high-tech marketing executive, has spent more than 26 years in the broadcasting and cable television news industry. During two decades at CNN, Caudill helped revolutionize international television news coverage and programming to create one of the most enduring brands in the industry. He personally covered some of the most important news events of the late 20th century while playing a critical role in the evolution of CNN from a cable news network start-up to an international powerhouse in television journalism and online news.
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Deputy Bureau Manager
Wall Street Journal
Don Clark is the Deputy Bureau Chief for the Wall Street Journal. He is based out of the paper's San Francisco office and is responsible for helping to shape the Journal's West Coast technology coverage, with a particular focus on events in Silicon Valley. He has covered technology for nearly 28 years, starting with the St. Paul Pioneer Press and then the San Francisco Chronicle before joining the Journal in 1993. Don is heavily involved in the daily spot news filed from San Francisco, and coordinates with other WSJ bureaus on breaking stories and features about individual companies and technology trends. Besides editing and assigning stories to others, Don continues to write news stories and features, with strongest emphasis recently on the semiconductor and computing hardware markets. He received a bachelor's degree in English from UCLA and a master's in journalism from the University of Minnesota.
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TIME
Steven Gray covers the Midwest and American society, politics and business for TIME. His coverage has included the 2008 presidential race, Hurricane Gustav, the Midwestern floods, the R. Kelly trial, a profile of Detroit Mayor Kwame Kilpatrick, and the debate over fingerprinting American school children. He has written for The Wall Street Journal, The Washington Post, the Los Angeles Times, The Boston Globe, The Times-Picayune, the Chicago Tribune Magazine, People, and The Nation. In addition, he has appeared on NPR, Fox, CNBC, MSNBC and Chicago Public Radio. His coverage of Hurricane Katrina's aftermath was nominated for the Pulitzer Prize for National Reporting.
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Bad Pitch Blog
Richard Laermer is an oft-quoted source to media and other influential types on topics regarding the future of this crazed world and the author of the brand new book 2011: Trendspotting from McGraw-Hill. Laermer is the CEO of RLM PR and best-selling author of Punk Marketing (PunkMarketing.com), in addition to the perennial PR handbook Full Frontal PR and 2002’s TrendSpotting (plus others). Laermer is now a featured writer on HuffingtonPost at www.huffingtonpost.com/richard-laermer. His BadPitchBlog (BadRelease.com), with Kevin Dugan, is the industry’s watchdog and a recipient of PRSA’s Bronze Anvil Medal for Best Blog. He is the man behind Unspun Radio, available on iTunes and celestial radio stations, and the host of brand new trend-a-day site Laermer.com.
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CEO
Ragan.com
Mark Ragan is CEO of Ragan Communications, Inc. Mark is an award-winning political and investigative reporter who, for 15 years, covered Congress, the White House and national political campaigns for Copley News Service, States News Service, New York Newsday, the San Diego Union-Tribune and Insight Magazine. He ended his career as a journalist in 1992, after covering three presidential elections, including Ronald Reagan's landslide victory over Jimmy Carter in 1980. Today, Mark is currently Executive Editor for the daily Ragan.com news site, the MyRaganTV video platform and the MyRagan social network.
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FutureWorks
Brian Solis is globally recognized for his views and insights on the convergence of PR, Traditional Media and Social Media. Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley and San Francisco. He blogs at PR2.0, bub.blicio.us, TechCrunch, WebProNews, and BrandWeek. Solis is co-founder of the Social Media Club, is an original member of the Media 2.0 Workgroup, and also contributes to the Social Media Collective. Brian Solis has been actively writing about new PR since the mid 90s to discuss how the Web was redefining the communications industry – he coined PR 2.0 along the way. He was among the original thought leaders working to defend and define “Social Media” as a definitive media category.
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