PR News pre-conference workshop in partnership with Cision

Monday, March 9, 2009
The National Press Club, DC
1:30 – 4:30 PM

Limited to 30 Media Relation Forum Attendees Only.  Secure your spot today!

Sponsored By:

(Includes pre-conference workshop & full-day forum)

• What We'll Cover
• About the Trainer
• Pricing
• Who Should Attend
• Location/Questions
• About PR News & Cision

This hands-on session on March 9, led by Cision Account Director Greg D’Andrea, will provide you with a framework for planning how you spend your time on various media relations efforts so that you have the right media mix to yield a high return on your investment of time and resources.

As the online media environment gains in relevance to mainstream print and broadcast media, it becomes more important to be able to define what forms of media you need to spend most time on. Just as marketing managers need to determine an appropriate marketing mix for advertising, direct marketing, public relations and other marketing investments, PR managers and directors planning their public relations program investments need to determine the right media mix.

 This workshop will help you answer questions such as:

• How do I determine what audiences I need to reach, and how do I understand what media will reach them best?
• What kinds of research tools will help me target my audiences more effectively?
• When I set my budgets and allocate my own time and my staff resources, how do I decide what investments I should make in trade-media outreach, consumer media, business and broadcast media, social media programs, analyst/influencer programs and other activities?
• How do I develop messages that are consistent with each other while being tuned for the specific interests of various constituencies?
• How can I become more effective in monitoring and measuring results of these various elements of the media mix?
• How can I use data – the language of business – to justify my investments and plan next year’s programs?

This three-hour workshop is a hands-on, interactive program, giving you the opportunity to tackle the challenges most relevant to your needs so you walk away with a clear understanding and new ideas for how to allocate your resources.

Greg D’Andrea, Account Director, Cision US, Inc.
Greg joined Cision (then Delahaye) in 1999. Since then, he has managed media measurement programs for many large multinational organizations in a variety of industries, including utilities, pharmaceuticals, finance, travel & tourism and retail. Greg’s work on behalf of Cision clients has been featured in The PR Strategist and PR Week. He holds both a Bachelor of Science and Master of Arts in Corporate Communication.

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If you spend at least a quarter of your time in any of these areas, you should attend this Forum:

• PR
• Public Affairs Communicators
• Media Relations Specialists
• Corporate Communications Executives
• Digital and Social Media Planners
• PR Business Development Executives
• PR Budget Decision Makers

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*Pricing includes March 9 pre-conference workshop and March 10, 2009 full-day Media Relations Forum. 

National Press Club
529 14th St NW # 1300
Washington, DC 20045
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Questions?
If you'd like to register by phone or have questions regarding the program, please contact conference coordinator, Saun Sayamongkhun at ssayamongkhun@accessintel.com; 301-354-1610.

The PR News family of products includes the weekly publication PR News, PR News Webinars and Workshops, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR, Crisis Management and Media Training Guidebooks and PR News Webinars.

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