PR News pre-conference workshop in partnership with BurrellesLuce

Wednesday, June 16, 2010
The National Press Club, DC
1:00 – 4:00 PM

Limited to 30 Media Relation Forum Attendees Only.  Secure your spot today!

Sponsored By:

(Includes pre-conference workshop & full-day forum)

• What We'll Cover
• About the Trainer
• Pricing
• Who Should Attend
• Location/Questions
• About PR News & BurrellesLuce

Attend this workshop and you’ll get all your questions answered about tapping into influencers, you’ll meet interesting communications colleagues, and you’ll become the leader in online media relations for your organization.

This three-hour clinic is designed to show you how to identify who your major influencers are online and how to best build and leverage those relationships. From "listening" online to monitoring conversations, this workshop will show you how to save time and money in getting the best possible press coverage from the media that matters most to your organization. Whether it's a reporter for a print publication, a journalist with an influential web site, an important industry blogger -- this workshop will help you figure out who your influencers are and how to best communicate your messages to them. This workshop, preceding the full-day Media Relations Forum, will provide a high level of interactivity and consultation and assist you in leveraging one of the most important constituencies online – influencers.

Plus, you'll hear from from a panel of journalists who will share with you how they are communicating online with PR contacts and how you can do a better job of serving their needs.  Gain insight into the most effective ways to engage jouranalists, what information is most useful to them and how best to get coverage for your brand.

 At this workshop, you will learn:

• How to identify your key influencers and who's influencing them
• Ways to monitor your competition online and gain an edge
• Proper use of social media as a pitching tool
• Creating messages for impact and attention

The workshop also includes a hands-on clinic showing you how to optimize your content online, write messages on Twitter, Facebook, email and other venues that will get read and acted on by journalists who matter.

	Johna Burke Senior Vice President BurrellesLuce During a career spanning almost 20 years, Johna Burke has worked both as a public relations practitioner and a provider of services that are vital to the work of communication professionals. For 11 years starting in 1989, she worked for U-Haul International, ultimately becoming head of public and investor relations. Burke joined BurrellesLuce in 2000 and serves as a vice president of the company, the largest media monitoring and measurement firm in the United States. Burke is a highly rated speaker who is often invited to talk about best practices in public relations, and her commentaries on the subject have appeared in PR print and web outlets. She is chair of the Southern Region of the International Association of Business Communicators (IABC).
	Eliza Krigman Moderator, Education Expert Blog National Journal Eliza Krigman covers education for National Journal and moderates NationalJournal.com's Education Expert Blog. She also writes for Under the Influence, a blog about the world of lobbying and advocacy inside the Beltway. Previous to National Journal, she followed money in politics at the Center for Responsive Politics where she wrote for Capital Eye. Other professional experience includes two years as a Research Assistant at the Brookings Institution and an internship as a Press Assistant at the U.S. Embassy in Buenos Aires, Argentina. She received her bachelor‚s degree from the University of Wisconsin at Madison. The Nation, the Examiner and the Brookings Institution, among other places, have published her work.
	Ylan Q. Mui Financial Reporter The Washington Post Ylan Q. Mui is financial reporter at The Washington Post covering the consumer economy, which includes analysis of macroeconomic data, consumer banking issues, mammoth companies such as Wal-Mart and the many ways that the recession has changed American's lives.  Ylan joined The Washington Post in 2002 as a local education reporter before moving to the business staff five years ago. She is also an adjunct journalism instructor at the University of Maryland and volunteers with several youth and education organizations. She is a member of the Society of American Business Editors and Writers and the Asian American Journalists Association, where she is a past vice president of the Washington, D.C., chapter. Ylan began her journalism career as an obit writer, editorial aide and copy editor at The Times-Picayune in New Orleans, where she was born and raised. Despite her time served on the East Coast, she still considers herself a New Orleans girl at heart.

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If you spend at least a quarter of your time in any of these areas, you should attend this Forum:

• PR
• Public Affairs Communicators
• Media Relations Specialists
• Corporate Communications Executives
• Digital and Social Media Planners
• PR Business Development Executives
• PR Budget Decision Makers

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This workshop is limited to 30 Media Relation Forum Attendees Only. 
Secure your spot today!

*Pricing includes June 16 pre-conference workshop and June 17, 2010 full-day 
Media Relations Forum. 

National Press Club
529 14th St NW # 1300
Washington, DC 20045
Get Directions
Local Hotels

Questions?
If you'd like to register by phone or have questions regarding the program, please contact marketing coordinator, Rebecca Stortstrom at rebecca@accessintel.com; 301-354-1610.

BurrellesLuce
BurrellesLuce helps communication professionals maximize their media relations results through a full range of planning, monitoring, and measurement services. We allow you to capture and measure all of your coverage in local and national print, blogs, online news and video sharing sites, broadcast outlets, and social media. It’s the BurrellesLuce proprietary methodology of harvesting print and online content from both free and subscription sources that is unparalleled in the industry that allows you and your organization to monitor, measure and manage the media that matter most.

PR News
The PR News family of products also includes the weekly PR News publication, Webinars, PR Guidebooks, PR News’ Training Academy, Platinum PR Awards, PR People Awards, NonProfit PR Awards, 15-to-Watch, CSR Awards and more.

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