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March 10, 2009
David J. Albritton Albritton serves as Vice President of Communications of ITT Worldwide, the diversified high technology engineering and manufacturing company. He oversees communications for ITT’s defense electronics and services unit, which supplies sophisticated military defense systems and provides advanced technical and operational services to a broad range of government agencies. Albritton was most recently the Director of Media Relations for the Washington, DC office of defense and aerospace technology solutions provider Raytheon Company, where he was responsible for the development and execution of strategic communications plans and activities with key influencers in Washington, DC. He also served as Raytheon's key DC-based media spokesperson, and managed and coordinated all external diversity communications outreach. Albritton joined Raytheon from The Caraway Group, Inc., a strategic communications, public affairs and diversity counsel firm based in Washington, DC, where he served a Senior Vice President, Communications. As the agency’s #2, he was responsible for methodic planning and management of the firm’s communications practices and client support in the areas of executive positioning, multicultural strategy, crisis communications and strategic communications planning and execution. He previously served as Vice President, Field and Communications for United Way of America, where he was responsible for strategic internal and external communications for the national leadership organization which represents all 1,350 local United Ways in the U.S. He served as the principal public relations advisor to the national CEO and as the primary national spokesperson for the national United Way organization, handling dozens of crisis communications situations ranging from natural disasters to brand management issues in local United Way markets. Prior to this, he was Director, Public Relations in the Personal Systems Group – Americas at Hewlett-Packard Company and was responsible for strategic PR support of HP small-to-medium business and public sector (federal, state and local government) initiatives, commercial and consumer PCs, PDAs, and a variety of other programs and initiatives. He was also a Senior Manager, Public Relations at Compaq Computer Corporation, prior to the merger with HP, and was responsible for communications support for the Access Business Group, which produced commercial and consumer PCs, PDAs and networking products. He has also led the communications efforts for the Hardlines division of Sears, Roebuck and Co., providing public relations and branding support for Craftsman tools, DieHard batteries, Kenmore appliances, Sears Auto Centers, NTB National Tire & Battery stores, Sears Hardware stores and Sears Dealer stores. He was also responsible for all company-related public relations activity in support of corporate sponsorships of the NASCAR Craftsman Truck Series and the NTB Trans-Am Racing Series. Albritton holds a B.S. in General Engineering from the U.S. Naval Academy in Annapolis, MD, as well as an M.S. in Management from the Naval Postgraduate School in Monterey, CA.
Stephanie J. Anderson Stephanie J. Anderson is head of public relations and chief corporate spokesperson for OSRAM SYLVANIA. She directs communications strategy, media messaging and public relations for the largest lighting company in North America. With 10 years experience in communications and organization strategy, Anderson provides informative and insightful media commentary on topics ranging from corporate social responsibility to green technology. She has been quoted by CNBC, The Wall Street Journal and USA Today, among others. Anderson serves on the OSRAM SYLVANIA Affinity Group Network steering committee and is senior advisor to the company’s GLBT affinity group. Anderson holds a master of business administration degree from Washington University in St. Louis and a bachelor’s degree in human resources management from Michigan State University. She completed the Business Management Institute at Cornell University in 2008.
Gil Bashe Gil Bashe believes that communication enables medical advances to make their biggest impact on society in connecting patients’ needs with physicians’ desire to heal. As executive vice president and health practice leader at Makovsky + Company, Gil puts this notion into action by serving as a senior counselor to pharmaceutical, biotechnology, medical device manufacturers and patient advocacy groups. His work has had a positive influenced on public policy on patient care. Gil led a team whose efforts resulted in the first reversal in a Medicare senior drug benefit action which led to reimbursement – and patient access to – a leading heart disease medication. Gil was able to trump complex regulatory law with the need for safe and effective patient care. In 1999, he launched Health!Quest Global Communication Partners, with support from GTCR Golder Rauner, one of the nation’s largest private-equity firms. He continues as a limited partner in GTCR Fund VII. Gil was formerly CEO of CommonHealth, the health-marketing consortium of WPP Group, having served as its vice-chairman for strategic planning. At sister-company Hill and Knowlton, he was executive vice president and worldwide director of the Health and Pharmaceutical Practice. Prior to Hill & Knowlton, Gil led specialist healthcare firm Medicus PR, recognized by the influential industry publication Inside PR as “Hottest Healthcare Agency.” Working with Fortune 500 companies, he has demonstrated that commitment to science and public health translates into good business. He was among the core team that developed A Difference in a Women’s Heart, an initiative combining the commitment of the DuPont Company, American College of Cardiology and American Medical Women’s Association advocating early diagnosis of heart disease in women. Working with Merck & Co. Inc. he helped create the Merck Model Cities Program, focusing on community-wide understanding of hepatitis B and vaccine protection. Part of teams recognized with the most prestigious public relations industry awards, Gil was named “Health and Medical All-Star” by Inside PR in 1995. He was listed as “one of the top ‘brains’ in the new world of work” by Fast Company magazine, and cited as a “healer” in Creating Covenants: Healing Health Care in the New Millennium recounting his service as an airborne combat medic.
Bonin Bough Bonin Bough is the Director of Social Media at PepsiCo. His focus is on helping to socialize its communication. For those of you who know Bonin, he has been an active supporter of the space and constantly strives to help grow the space. Previously, Bonin was the EVP and Director of Weber Shandwick’s global interactive, social and emerging media practice, leading a 100 plus-person global team. He has over ten years experience, ranging from digital strategic planning and project execution to leading and building global practices. He has a deep interest and experience with community building, social media, social video, and digital marketing. During his time at WS, Bonin grew the practice from 60 to100 people including the roll-out of EU and Asia. He led strategic programming for the agency’s top clients including Federation of Colombian Coffee Growers, Electrolux, MasterCard, Ambien, MAC Aids, Honeywell, and Best Buy. Prior, he was a founding member and SVP at Ruder Finn Interactive (RFI), where he ran the interactive strategy unit for 8 years. During that time, he led strategy for clients/projects such as Société Générale Project Finance Group, Nursing and Caregiver Campaigns for Johnson & Johnson, Kellogg’s 100 Anniversary, iUniverse, International Center of Photography, Hunter Douglas, Schering Plough, Affymetrix, Ready.gov (Ranked by NNG beyond 508 compliance), Novartis, Elidel, Gleevec, Femara, Zometa, Xolaire, Pfizer, Berringer, Perdue and over 70 more engagements and campaigns. He also developed RFI’s processes for measuring effective Web strategies, and ePR the industries early social media methodology. In addition to his corporate career, Bonin was a professor at NYU’s Center for Publishing Graduate Studies from 2000 to 2005. Over the years Bonin’s work has won numerous awards including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, AdTech, Com Arts and SxSW – Viewers Choice for www.MrPicassoHead.com.
Chris Bozman, APR In her nearly thirty years of experience in the public relations field, Chris Bozman has served in a variety of industries, from energy and petrochemical to consumer goods and banking. Chris has developed expertise across a wide range of public relations disciplines, including strategic planning, executive visibility, media and community relations, organizational communication, marketing communications and crisis and issues management. Currently, Chris applies her skills and experience to the role of Communications Manager and Strategic Advisor for Shell Oil Company. Prior to joining Shell in 2003, Chris was Vice President, Consumer, for Vollmer Public Relations. Previous corporate experience includes The Minute Maid Company (now Coca-Cola North America), Vista Chemical Company (now Sasol North America), ConocoPhillips and Bank One. Chris is an accredited member of the Public Relations Society of America and has received numerous awards from both PRSA and the International Association of Business Communicators for successful efforts in crisis communications, stakeholder engagement, media relations and writing. Recently, Chris received national and international recognition, including an IABC Gold Quill Award of Excellence, PRNews Corporate Social Responsibility Award, and the Institute for Public Relations Jack Felton Golden Ruler Award, for the Shell “National Dialogue on Energy Security” reputation management program. Chris holds a bachelor’s degree in English and sociology and a master’s degree in counseling and guidance from Trinity University.
Howard Bragman Howard Bragman has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Bragman founded a strategic media and public relations agency, Fifteen Minutes, in 2005. Fifteen Minutes represents a broad yet focused client base in a diverse range of areas: personality, corporate entertainment, special events, consumer products, gay/lesbian market, media training and crisis management. Bragman founded Bragman Nyman Cafarelli Public Relations and Marketing (BNC) in 1989. The company is one of the most respected public relations agencies in the United States with billings of more than $15 million annually and a blue-chip client roster of celebrities, consumer products and events. In 2001, BNC was purchased by Interpublic, one of the world’s largest marketing holding companies. Bragman was also an adjunct professor of Public Relations at the University of Southern California’s Annenberg School for Communications for six years. He has been honored for his teaching excellence by his students and the University. As a nationally respected crisis counselor, he has provided litigation support for a significant number of high-profile cases and individuals. These include: Joseph Steffan who was kicked out of the US Naval Academy for his sexual orientation; The Lewinsky Family; and Sharon Smith in Smith v. Knoller, a high-profile civil rights and justice trial involving a tragic dog mauling death. Bragman’s record spans more than two decades of activism for the AIDS/HIV community, lesbian and gay civil rights, Jewish causes and First Amendment protections. He has received awards and honors from numerous groups including AIDS Project Los Angeles, The Gay and Lesbian Alliance Against Defamation, The Life AIDS Lobby and Congregation Kol Ami. Bragman founded the “Jewish Image Awards” honoring positive portrayals of Jews in television and film. Bragman created a visually directed media preparation manual aimed at young actors that was standard preparation for all actors at Nickelodeon Movies and Television. He has media trained hundreds of people including actors, CEOs, physicians, elected officials and attorneys. Bragman has written bylined articles for publications including: Advertising Age, The Advocate, The Los Angeles Times and Playboy. A frequent television guest on issues involving the entertainment industry and popular culture, Bragman has appeared on local and network news programs more than 100 times including Oprah, The Today Show, CNN, ABC, CBS, NBC, MSNBC, CNBC, Fox and E, as well as in hundreds of national magazines and local newspapers. He has been a featured speaker for numerous groups including The US Conference of Mayors; The UJC Youth Congress; and many others. Howard Bragman was born and raised in Flint, Michigan and graduated with a B.A. from The University of Michigan, in Journalism and Psychology in 1978. Previous to starting his agency, he was a vice president in the Chicago and Los Angeles offices of Burson-Marsteller Public Relations. He resides in Los Angeles with his partner, Chuck O’Donnell, a nationally-respected horse trainer.
Adam Brickley As a 20 year-old college student, Adam Brickley launched the blog “Draft Sarah Palin for Vice President” in February 2007. His efforts helped launch a grassroots internet movement which has been credited as one of the factors in Governor Palin’s swift rise to national prominence. As a result of his work, he been interviewed by numerous media outlets including CNN, Fox News, The BBC, and Comedy Central’s “The Colbert Report”. In addition to his blogging ventures, Adam has interned with The Heritage Foundation and Townhall.com, and in 2006 he was named as one of the Phillips Foundation’s “Top 100 Conservative Student Activists”. After graduating from the University of Colorado-Colorado Springs in May 2008, Adam relocated to Washington DC, where he currently lives and works. Now that the election is over, you can find him online at his new blog “The Brickyard”.
Christine Nyirjesy Bragale, ABC Christine Nyirjesy Bragale joins Weber Merritt after serving 10 years as international spokesperson and media relations director at Goodwill Industries International, the sixth largest nonprofit organization in North America. A communication strategist accredited by the International Association of Business Communicators, Christine has won more than 30 industry awards for communication campaigns and video productions, including the Telly, IABC Silver Inkwell, and PR Week Nonprofit Team of the Year, recognizing the effective alignment of corporate messages, communication tools, and organizational objectives. Before coming to Goodwill, Christine spent a decade in the Washington press corps, most recently at the Associated Press, where she helped launch the agency’s new television service, Associated Press Television News (APTN), in 1994. There she served four years as an assignment manager, directing APTN’s newsgathering operations in North and South America. Previously, Christine worked as a Washington producer for several European networks, ABC Radio News and The McLaughlin Group. With a primary focus on politics and diplomacy, she covered three presidential elections and inaugurations and 11 international summits.
Steve Cody As managing partner and co-founder of Peppercom, Steve is responsible for overall agency direction and management, new business development, new product development and agency marketing. Since founding the agency in 1995, he has been instrumental in Peppercom's rise from a two-person start-up to its current position as one of the nation's best known mid-sized strategic communications firms. Along with strategic consultant Dr. Richard Harte, Steve has written a book on Pain-based Selling, “What’s Keeping Your Customers Up at Night?” published by McGraw-Hill. He was also one of the CEOs featured in Donald Trump’s recent book “Trump: The Way to the Top.” Over the past 12 years, he has directed Peppercom’s rapid evolution into one of the country's hottest mid-sized agencies. In naming Steve an Agency All-Star, Inside PR said of him, "Cody has pioneered the concept of partnering, developing programs for clients that not only create breakthrough publicity but bottom-line revenue as well." More recently, Steve has spearheaded the development of Peppercom's Pain-based Selling service offering, which connects clients to their customers in totally new ways. Steve has been named a finalist for Ernst & Young's "Entrepreneur of the Year" and is a frequent guest lecturer at the Association of Management Consulting Firms, the American Marketing Association, the PRSA Counselors Academy, Ragan Communication Seminars and other leading industry events. Steve has appeared on CNBC and APRadio, and has been featured/profiled in publications ranging from Investor’s Business Daily and The Asbury Park Press to BtoB Marketing and PR Week. He is a member of the PRSA Counselors Academy’s executive committee, a member of the Corporate Communication Advisory Board of Barush College, a member of the College of Charleston’s Advisory Council and the Arthur W. Page Society. Prior to founding Peppercom, Steve was president of Brouillard Communications, a division of J. Walter Thompson. Before that, he had been executive vice president and general manager of Earle Palmer Brown.
Andrew Gilman Andrew Gilman is a former reporter and a lawyer. For the past 24 years, as CEO of CommCore he has coached executives, celebrities and public figures on effective communicatoins in the media. Gilman, winner of the PR News Educator of the Year for 2007 is currently developing new strategies for blogs, web media and Web 2.0. This year CommCore has assisted the Archdiocese of Washington for the Papal visit to the U.S., advised on litigation PR and consults on Renewable Fuels issues. CommCore offices are in New York, Washington and Los Angeles.
Robb Hecht MARCOM / DIGITAL / TELECOM / CPG PHARMA / TECHNOLOGY Labeled chief innovations consultant by ENTREPRENEUR MAGAZINE, an expert on social media marketing by THE BOSTON GLOBE and a branding expert by the BALTIMORE SUN, Robb Hecht is equal parts marketing strategist and a futurist on marketing innovation, emerging media and next generation digital brand marketing. He works as marketing strategist at imc strategy lab, a marketing consultancy that partners with organizations that want to ‘join the conversation’ through the power of brand community, media dialogue and marketing partnership. His unique, sometimes controversial, perspectives on media and marketing are presented at MEDIA 2.0 -alongside launching up-to-the-minute media industry updates. Profiled in and quoted by a wide variety of business and news media including THE WALL STREET JOURNAL, INVESTOR’S BUSINESS DAILY, BRANDWEEK, BUSINESS WEEK, and THE NEW YORK TIMES, Hecht has written for PRSA’s Public Relations Strategist, India’s ICFAI University Press and SalesVantage.com and and has delivered speeches, lectured, moderated and led panel discussions at association events and universities over the past five years. Most recently he served as guest lecturer at Media Bistro, Baruch College, New York University and the New Communications Forum. Hecht authors niche marketing blog, Media 2.0, a Duct Tape Marketing small business marketing resource and is a graduate of Columbia University’s School for International and Public Affairs. He also serves as Adjunct Marketing Professor of Integrated Marketing Communications with the City University of New York’s (CUNY) Baruch College Marketing Certificate Program. As a former IPG Bozell Sawyer Miller Corporate Group Associate, Hecht has a background in marketing strategy, Internet brand strategy campaigns, web development, public relations and direct response CRM database marketing. He’s consulted startups and large corporations on building larger brand voices, including companies like: Unilever, J. Walter Thompson, Winstar, Volt Services Group, Cendant, Pfizer, Merck, Cumulus Media, AT&T/BellSouth, ProcureStaff.com, E*TRADE Financial/Mobile. He’s served on the advisory board of socially responsible nonprofit, Minds Matter, Inc. and SMAC. Hecht currently resides in Manhattan – when in town you’re likely to find him in one of three places: running with his Nike+ system in Central Park, hanging with friends in the brandhacker social network he founded, or at one of his monthly brandhacker speaker series meetups he hosts at Zanzibar’s in Hells Kitchen.
Regina Hopper Regina Hopper Executive BioEmmy Award-winning, former national network correspondent and licensed attorney Regina Hopper is USTelecom’s Executive Vice President. Hopper joined USTelecom after serving as Executive Vice President of the American Trucking Associations and heading ATA’s Advocacy Division. Prior to joining ATA, Hopper served as Senior Vice President of Litigation Communications at Arlington, VA-based Weber McGinn, where she provided strategic counsel in high-profile, mass-tort litigation. Prior to her work at Weber McGinn, Hopper reported for CBS; first out of its New York bureau, where she reported for the CBS Evening News with Dan Rather among other programs, and then at the Washington Bureau, where she covered the Bush and Clinton White Houses, as well as administration issues on Capitol Hill. Before entering the field of journalism, Hopper practiced corporate securities law. Ms. Hopper coordinates all USTelecom advocacy efforts and oversees implementation of a comprehensive, strategic planning process.
Scott Krugman Scott Krugman was named Vice President, Public Relations, in 2003. He is responsible for the development and implementation of NRF’s communications strategy for all industry-related public relations issues. In addition, Krugman spearheads NRF’s consumer trends research as well as retail sales and economic information. Krugman is also a spokesperson for NRF on a variety of industry-related issues including consumer trends and retail operations. He has appeared as a retail expert dozens of times on leading broadcast news programs including CNBC’s Squawk Box, NBC’s Today Show, and CNN’s American Morning. Prior to his promotion, Krugman worked for nearly three years as the Senior Director of Public Relations at NRF. Additionally, Krugman worked for Bank of America as a Public Relations Manager, where he developed and implemented the internal and external communications plan for the bank’s card services division.
Richard Laermer Richard Laermer is CEO of RLM Public Relations, one of the only independent PR firms that’s actually fun to work with, which he founded in 1991. Laermer's latest book is 2011: Trendspotting for the Next Decade. He is also the best-selling author of Punk Marketing, in addition to the perennial PR handbook Full Frontal PR and 2002's trendSpotting. He co-hosted TLC's Taking Care of Business, and has a following as commentator for Public Radio's Marketplace program. His BadPitchBlog (BadRelease.com), is a recipient of PRSA's Bronze Anvil Medal for Best Blog. He is the man behind Unspun Radio, available on iTunes and celestial radio stations, and the blogger behind the brand new trend-a-day site, Laermer.com. He resides in New York – and has since birth – and is a part-time resident of La Quinta, Calif.
Luke Lambert Luke serves as Senior Vice President and Managing Director of the New York headquarters of Gibbs & Soell, Inc., an independent public relations firm founded in 1971. A 20-year PR and corporate communications veteran, Luke guides the day-to-day operations of the agency’s New York headquarters and will lead its worldwide activity as President, effective Jan. 1, 2009. From Dow and Delta Faucet Company to Syngenta and Schindler Elevators, Gibbs & Soell (www.gibbs-soell.com) has shaped and implemented some of the most successful business-to-business communications programs for top-tier clients in the agriculture, consumer home, building products, industrial and financial/professional services industries. Luke plays an integral role in strategic planning, brand positioning, program design, issues management and media/analyst relations for the agency’s key clients. His diverse background of agency, corporate and consulting experience brings clients a fresh perspective on their business with an eye toward fully integrated marketing and communications programs with results that resonate in the boardroom. Gibbs & Soell welcomed Luke in 1996 following his roles in senior marketing positions at one of the 30 largest CPA firms in the U.S. and a national software company. Luke holds a B.A. in Journalism and Public Relations from Utica College of Syracuse University.
Monte Lutz Monte Lutz is Vice President of Edelman’s Digital Public Affairs Practice, where he crafts social media and online advocacy campaigns for corporate, association and non-profit clients. Mr. Lutz is a social media pioneer who created his first political blog in 1998. Prior to joining Edelman, Mr. Lutz was an executive speechwriter, produced Congressional events for the Public Forum Institute and worked for various news organizations, including CBS News and C-SPAN. He has developed award-winning traditional and online crisis communications campaigns for Fortune 500 companies, federal agencies and not-for-profits. Mr. Lutz has an MBA from the University of Florida.
Jeff Mascott Jeff Mascott is the editor of K Street Café, a collaborative blog discussing how technology and the Internet are changing the public affairs industry, and is the Managing Director of Adfero Group. Jeff is responsible for Adfero’s long-term vision and strategic planning to guide the fast-growing firm’s continued success in the public affairs industry. Jeff’s unique blend of political experience, business savvy and communications expertise has helped Adfero become a public relations leader that is consistently recognized for staying ahead of the latest industry trends. Jeff provides strategic guidance on the development of communications and grassroots campaigns for Adfero’s clients, combining traditional public relations tools with new media tactics to leverage the full range of available solutions. Jeff currently oversees the strategic direction and execution of MyWireless.org’s grassroots advocacy efforts, which to date have mobilized over 1 million consumers to take action on issues affecting their wireless service. As an adjunct instructor at the Georgetown University School of Continuing Studies, Jeff regularly shares his public relations and public affairs experience and vision. His course on interactive public relations teaches peers and future industry leaders about emerging trends and how to use the Internet to optimize PR campaigns. In addition, Jeff is frequently sought out by the media for expert opinion on both traditional public relations and its intersection with the ever-evolving realm of online communications. His insight has been featured by The Chicago Tribune, CNN.com, National Public Radio, and other prominent media outlets. Jeff has been at the forefront of interactive public relations in the government sector for more than a decade. At a time when most representatives were just beginning to host individual web sites, Jeff created some of the earliest applications of grassroots lobbying using online communications. Jeff also designed the original GOP.gov web site that allowed representatives to quickly and directly connect with constituents through the Internet. The Congressional Management Foundation praised Jeff’s application as “pushing the boundaries of what is possible for Congress on the web.” Jeff is a Washington, D.C., native and a graduate of the University of Maryland.
Patrick McCrummen Patrick McCrummen is the founder of The McCrummen Group, which provides expert public affairs, corporate communication and crisis consulting worldwide. He is the former Vice President of Communication and Marketing at the American Red Cross in Washington, DC. In this role, he led the organization's efforts to promote its humanitarian work, actively engage public support for its products and fundraising and provide critical information during disasters.
Michael McDougall, APR Mike McDougall, APR, is vice president, Corporate Communications and Public Affairs, for Bausch & Lomb, where he leads the global eye health company’s outreach to business, financial, and healthcare media; government and community relations, and corporate social investing. He is also responsible for establishing an ongoing dialogue with the company’s 13,000 employees on six continents. Prior to joining Bausch & Lomb in 2007, McDougall was worldwide market development director (Americas) for digital cameras and devices with Eastman Kodak Company. From 2003 to 2006, he was worldwide director of products and services public relations for Kodak, where he developed global communications strategies for the company’s complete range of consumer digital photography products and services. McDougall was responsible for some of Kodak’s most prominent digital introductions, ranging from home thermal photo printers and inkjet systems to wireless and dual lens digital cameras. While at Kodak, McDougall was named to the Consumer Electronics Association’s Board of Industry Leaders, and chaired CEA’s 300-company digital imaging division. Before Kodak, McDougall was director of operations and public relations at Buck & Pulleyn, Inc. During his nearly six-year tenure at the Rochester, N.Y.-based marketing firm, he served clients such as Johnson & Johnson, Xerox, Kodak, Corning, and Constellation Brands while growing the public relations practice by over 800 percent. He also led the agency to considerable national and international recognition, including being named PRWeek’s Boutique Agency of the Year in 2002, and a coveted spot on The Holmes Report’s “Best Places to Work in PR” ranking. In the mid-1990s, McDougall was one of the first practitioners to utilize the World Wide Web as a public relations tool. His communications programs have received some of the industry’s most prestigious honors: a combined ten Public Relations Society of America Silver Anvils and Awards of Excellence, PRWeek’s High-Tech Launch of the Year Award, the Silver SABRE, and Inside PR’s Creativity in Public Relations Award. He is a frequent national speaker and industry commentator regarding online niche marketing, and a judge for national awards competitions. Before joining Buck & Pulleyn in 1997, McDougall was the technology accounts supervisor at Giles Communications (White Plains, N.Y.). Working with Yamaha Corporation, his programs were instrumental in transforming the CD-R industry from a data-centric to a music-centric focus, helping spark the widespread consumer CD-ripping/burning phenomenon. He serves on the board of the Children’s Institute, an international preventive mental healthcare organization. McDougall is also a member of the marketing advisory council for the George Eastman House and the American Cancer Society/Eastern Region. He is a past president of the Rochester chapter of the Public Relations Society of America, and is on the board of directors for the Advertising Council of Rochester. McDougall graduated summa cum laude with a bachelor of science in communication (public relations concentration; international relations minor) from Boston University. In 2000, at the age of 27, the Rochester Business Journal named him as one of the most influential executives under the age of 40 in the greater Rochester region. McDougall, 35, lives in Mendon, N.Y. with his wife and three children.
Michele Mitola Michele Mitola is a public affairs and communications professional with over 20 years of experience working on issue advocacy campaigns at the federal, state and local levels. Mrs. Mitola began her career in the New York State Senate in Albany and went on to spend over ten years working in Washington, DC for the U.S. Department of Labor, the Merit Systems Protection Board, and at Citizens for a Sound Economy, a leading grassroots advocacy organization, where she led successful issue advocacy campaigns on health care, tax, telecommunications and other economic policy and regulatory issues. Mrs. Mitola has lobbied and testified on policy issues, as well as submitted legal briefs and regulatory comments, before the courts, regulatory agencies, and on Capitol Hill, as well as in state capitals and before local town bodies across the nation. She also is an attorney and has been admitted to practice law in Pennsylvania and before the U.S. Court of Appeals for the District of Columbia Circuit. Prior to joining FSC, Mrs. Mitola served as a senior manager for issues management and public affairs at Philip Morris USA, where she was responsible for managing a network of public affairs professionals in all fifty states and for working with the company's senior management and government affairs professionals to develop policy positions and strategies for impacting the public policy issues facing the company.
Mr. Parnell is an Associate Professor and Director of the George Washington University Master’s in Strategic PR program in Washington, DC.. He also manages Bench Strength Communications, a virtual partnership of senior communications executives with expertise in corporate positioning, CSR and financial communications Previously, over a 30-year career, Larry has held senior communications positions in consulting, on the client side and in politics. He was most recently VP and Group Leader of the Corporate Communications practice at Hill and Knowlton Canada. He came to H&K from Barrick Gold Corporation (Toronto) where he was Senior Vice President, Corporate Relations with responsibility for corporate, financial and internal communications. In New York, he served for four years as Director of Global Public Relations at Ernst & Young LLP. While at E&Y he was named PR Professional of the Year (2003) by PR Week magazine. Larry holds a MBA from the University of New Haven; and a Bachelors degree in Journalism from Boston University. Larry is a frequent author/speaker on communications topics and a member of the National Investor Relations Institute (NIRI) Senior Roundtable and the Public Relations Society of America (PRSA). He is also a member of the prestigious Arthur Page Society.
Barbara Pierce, APR As Associate Director of Corporate Media Relations for Kodak’s Department of Communications & Public Affairs, Barbara develops and implements corporate media relations strategy. This includes managing relationships with top international and U.S. business media, coordinating financial and corporate business announcements, and supporting senior management communications. Before joining Kodak, Barbara worked with independent advertising agencies, most recently building the Public Relations practice at Dixon Schwabl Advertising in Victor, NY, where she served as Managing Partner and Public Relations Director. In her more than 15 years of experience in Marketing and Public Relations, Barbara has led numerous high-profile communications initiatives, including product introductions, crisis communications programs, guerrilla marketing efforts, and special events. She has conducted business-to-business and consumer public relations programs in the high tech, telecommunications, healthcare, non-profit, manufacturing, retail, professional services, and consumer goods markets. Barbara is active in national Marketing and Public Relations trade organizations and volunteers time to many not-for-profits in the Greater Rochester community. She currently serves as member of the board, executive committee, and communications committee of the Ad Council of Rochester; serves on the board, executive committee, and communications committee of the Rochester International High Falls Film Festival; and serves on the Marketing and Public Relations Advisory Committee for the Rochester Institute of Technology Department of Communication. She is a current member and past president of the Rochester Chapter of the Public Relations Society of America (PRSA), earned her Accreditation in Public Relations (APR) from PRSA in 2000. Barbara received her bachelor’s degree in English from the University of Rochester. She lives with her husband and four sons in Pittsford, NY.
Nico Pitney Nico Pitney is National Editor at the Huffington Post. He was previously Deputy Research Director at the Center for American Progress and Managing Editor of ThinkProgress. He lives in Washington, DC, and has appeared on CNN, MSNBC, Fox News, and NPR. Nico can be reached at pitney@huffingtonpost.com.
Dan Solomon Dan joined the firm as CEO in 2000, and as Chairman of the Board of Directors, sets the agency’s general strategic direction. He also directs our marketing and business development activities. As a leading expert in the communications industry for the last 20 years, Dan is frequently asked to speak to industry groups and non-technical professionals nationwide about integrating Internet techniques into communication strategies. In December of 2007, Dan co-authored his first book, Media Rules! Mastering Today’s Technology to Connect with and Keep Your Audience, published by Wiley. Prior to joining Virilion, Dan was publisher of nationaljournal.com, the National Journal Group’s “members only” Web site and was general manager of National Journal’s CongressDaily and Technology Daily. Dan held a political appointment with the U.S. Department of Commerce and worked in senior legislative positions in the United States Senate for Senator Harris Wofford (D-PA) and Senator Daniel Akaka (D-HI). He also practiced commercial law with the firm of Hale and Dorr and clerked for the U.S. Court of Appeals in St. Louis, Missouri. Dan is a graduate of the University of Michigan and the University of Minnesota Law School.
Heidi Sullivan Heidi Sullivan is the Director of Media Research for Cision. She oversees all research of print, Internet and broadcast media. She joined Cision in 2004. Heidi was formerly an editorial manager for a firm that produced regional business magazines, an account executive at a PR agency and an editor and media researcher for a major newswire service.
Kerry Green Zobor Kerry Green Zobor is Vice-President and Managing Director of Consumer Media at World Wildlife Fund (WWF). She has held leadership positions in media and communications in the corporate, non-profit and academic worlds. As Director of Media Relations for Hilton International she had responsibility for public relations programs for the company’s 150 global hotels. Before joining WWF, she was Director of Communications at The Aspen Institute and lived for five years in Budapest, Hungary where she was the Communications Officer for the Regional Environmental Center for Central and Eastern Europe, a grass roots NGO with offices in 14 countries of the former Soviet Bloc. Kerry worked as a journalist for several years and has authored a series of travel guides. She has a B.A. from Miami University (Ohio); M.A. from New York University and M.L.S from the City University of New York.
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