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Measurement Conference April 18 in Washington, DC Register |
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Stephanie J. Anderson Stephanie J. Anderson is head of public relations and chief corporate spokesperson for OSRAM SYLVANIA. She directs communications strategy, media messaging and public relations for the largest lighting company in North America. She also serves as president of the company's employee affinity group steering committee. A Flint, Michigan native residing in Boston, Stephanie serves as an advisor and board member for several non-profit organizations, including the public policy think tank, MassINC. Stephanie holds a master of business administration degree from Washington University in St. Louis and a bachelor's degree in human resources management from Michigan State University. She completed the Business Management Institute at Cornell University in 2008. Howard Arenstein Howard Arenstein has supervised coverage and reported on major Washington stories such as the disputed 2000 presidential election, the September 11th hijackings, the war in Iraq and the D.C. area sniper shootings. He oversaw and reported on the entire impeachment process of President Clinton, anchoring daily wrap-ups of the Senate trial. In 2002, Howard won an individual Edward R. Murrow award for Feature Reporting. He won a second individual Murrow Award in 2006 in sports reporting for his coverage of the Washington Nationals first home game. He is Executive Producer of the weekly public affairs broadcast, "The CBS News Weekend Roundup," airing nationally on hundreds of CBS News affiliated stations. Howard came to CBS News in 1984 as a writer on the overnight CBS News television broadcast "Nightwatch." In 1987, he switched his focus to radio. From 1974-1981, he lived in Israel, working as a reporter for the Jerusalem Post newspaper and Israel Radio.
During a career spanning almost 20 years, Johna Burke has worked both as a public relations practitioner and a provider of services that are vital to the work of communication professionals. For 11 years starting in 1989, she worked for U-Haul International, ultimately becoming head of public and investor relations. Johna joined BurrellesLuce in 2000 and serves as a vice president of the company, the largest media monitoring and measurement firm in the United States. Johna is a highly rated speaker who is often invited to talk about best practices in public relations, and her commentaries on the subject have appeared in PR print and web outlets. She is chair of the Southern Region of the International Association of Business Communicators (IABC).
Following a 25 year career at Marriott, Roger Conner is presently Senior Director of Communications for Catholic Charities USA, one of the Top 5 largest non-profit charitable organizations in the country. At Catholic Charities USA, Roger is responsible for PR and Media Relations, Advertising, Brand Development and Identity, Communications Strategy, Issues Management and Crisis Communications. In addition to his role as primary spokesperson for the 100 year old organization, he serves as Executive Editor of Charities USA-CCUSA's award-winning magazine. At Marriott, as VP of Communications—and over his career—Roger had responsibility for Brand and Market PR, Community Relations and Corporate Social Responsibility PR and Issues Management/Crisis Communications. Roger's first-hand crisis communications leadership and engagement has included the invasion of the Panama Marriott by Noriega's rebels; the assassination of Rabbi Meir Kehane at the New York Marriott East Side Hotel; the bombing of the Jakarta Marriott; the bombing of the Islamabad Marriott; the Mumbai terrorist attacks; and the most demanding and difficult of all—the loss of the Marriott World Trade Center Hotel in 9/11—among many others. John Deveney, ABC, APR John Deveney is president of Deveney Communication (www.deveney.com) and was named PR News "Agency Executive of the Year" in 2006, less than a decade after making the publication's first list of "15 To Watch." John's firm, named one of five Top Boutique PR Firms in the country by PR Week magazine in 2004, specializes in strategic planning, crisis management, media training, community relations, Internet marketing, and media relations. He and his team garners an average $15 million to $400 million of targeted coverage annually for clients such as Starbucks, Ruth's Chris Steak House, the Louisiana Office of Tourism, March of Dimes and the New Orleans Museum of Art. Prior to founding the firm in 1996, John honed his skills in senior-level positions with the City of New Orleans and Loyola University New Orleans, and the largest private hospital organization in the region. Andrew Gilman Andrew Gilman is a former reporter and a lawyer. For the past 24 years, as CEO of CommCore he has coached executives, celebrities and public figures on effective communicatoins in the media. Andrew, winner of the PR News Educator of the Year for 2007, is currently developing new strategies for blogs, web media and Web 2.0. CommCore has assisted the Archdiocese of Washington for the Papal visit to the U.S., advised on litigation PR and consults on Renewable Fuels issues. CommCore offices are in New York, Washington and Los Angeles. Karen Hinton Karen Hinton is the President of Hinton Communications, a public relations firm based in Washington, DC. Since 2000, her company has provided media relations, media training and event planning services to corporate, non-profit and government clients. Her expertise is promoting advocacy issues through the news media and media-related events. She previously worked as Acting Assistant Secretary for Public Affairs for the U.S. Department of Housing and Urban Development from February 1998 until December 1999 for former HUD Secretary Andrew Cuomo. Before that, she served as Secretary Cuomo’s Senior Advisor for Communications. As the Vice President for External Affairs for New American Schools, Karen led the communications, advocacy and fundraising arms of one of the nation’s leaders in educational consulting. She served as Press Secretary for former U.S. Congressman and Agriculture Secretary Mike Espy and as Director of Marketing/Communications for the D.C. Public School System. Laura Howe Laura Howe is responsible for planning and executing the public affairs and overall corporate media strategies for the Red Cross. In that role she serves as one of the primary Red Cross spokespeople and oversees day to day corporate media relations and crisis communications efforts. In addition, she manages specialized communication teams for Disaster Services, International Services, Biomedical Services, Services to Armed Forces and Chapter Operations. Laura also manages the team responsible for all Red Cross social media efforts and has been a champion within the organization for the use of social media as means to get information to disaster victims. Prior to coming to Red Cross National Headquarters, Laura worked as the communication and government relations officer for the Southeast Service Area, assisting more than 100 local Red Cross chapters with their media training, capacity building, and communications efforts. An experienced disaster communicator, Laura led the Southeast Service Area Public Affairs response during the 2004 and 2005 hurricane seasons. Chris LaPlaca Chris LaPlaca was named ESPN Inc.'s senior vice president, corporate communications in June 2008. He is responsible for the company's worldwide internal, public and media relations strategies, including oversight of consumer, corporate and employee communications for ESPN's 50 business units. He also oversees the company's day-to-day working relationship with The Walt Disney Company's corporate communications and investor relations groups. Chris, a 30-year veteran of ESPN, had been senior vice president, communications (2006-08), overseeing public and media relations. Prior to that he was senior vice president, consumer communications (2003-06), overseeing consumer media and public relations efforts for domestic services ESPN, ESPN2, ESPNEWS, ESPN Classic, ESPN and ESPN2 HD, ESPN.com, ESPN The Magazine, ESPN Radio, Mobile ESPN, and several other brand extensions. He is based in ESPN's Bristol, Conn. headquarters.
Ed Markey directs all aspects of public relations and communications for Goodyear's largest global business unit. He oversees communications strategy and execution of tactics related to areas including the company's products and brands, management and leadership communication, manufacturing, and labor relations. The efforts of his communications department join Goodyear's marketing and advertising in a total communications plan. Prior to joining Goodyear, Ed was vice president of communications for the Cleveland Cavaliers/Gund Arena Company. Before that, he spent 12 years in PR and communications for NBC Sports in New York, the last six as vice president of sports press and special projects. Ed, a 1981 graduate of St. Michael's College in Winooski, Vt., started his career working in the sports information office at Harvard University. He and his family reside in Shaker Heights, Ohio.
Chris Mainz is a primary spokesperson for Southwest Airlines, the nation's largest airline in terms of domestic Customers boarded. In addition to handling the Company's regional media relations, Chris specializes in reputation management, special event planning, and story placement in national and regional publications. In 2005, he lived, quite literally, in Southwest's terminal at the Baltimore/Washington Airport as Southwest participated in the filming of a reality series for the Arts & Entertainment Television Network. Chris supervised the on-location production for the reality series, which filmed Southwest's daily operations in four cities. Chris began his career at Southwest Airlines in the Customer Relations Department as a Writing Representative, where he researched customer situations and drafted personalized responses in order to resolve conflicts and win customers back. Chris became a Senior Writer and eventually served in a Leadership role in Customer Relations before making the jump over to Public Relations.
As VP of corporate communications at technology solutions and services company CSC, Sarah has responsibility for public relations and employee communications functions. In this capacity, she leads strategy, planning, and execution of all internal and external communications initiatives. Prior to working with CSC, Sarah provided brand strategy, crisis communications, and project management support to public and privately held companies through her communications consulting firm. Until January 2006, Sarah was VP of corporate communications for BearingPoint and a member of the company's executive team. In this role, she was responsible for developing and executing global communications strategy and directing worldwide internal and external communications functions, including public relations, internal communications, industry analyst relations, corporate sponsorships and alumni relations. Sarah led communications programs and strategies during BearingPoint's global re-branding and name change campaign (from KPMG Consulting) and extensive global acquisition activity. She was an integral part of the communications activities that supported the company's initial public offering in 2001. Colin Moffett Colin Moffett leads the firm’s digital communications practice in Washington, D.C. He has spent the past decade developing effective digital campaigns for associations, nonprofits, corporations and government agencies. Colin directs digital strategy for clients such as Best Buy, Corporation for Public Broadcasting, Entertainment Software Association and MasterCard Foundation. As the strategic digital lead for Best Buy, Colin oversees the creation of an engaging online strategy that includes an interactive Web site and social media presence for @15 – their signature corporate social responsibility initiative that gives teens a voice on today’s important issues. Before joining Weber Shandwick, Colin worked with the interactive firm Virilion Inc. where he led large multidisciplinary teams for clients such as the Strong American Schools’ ED in 08 Campaign, Chesapeake Bay Foundation, Human Rights Campaign and the It’s Our Net coalition.
Glen Nowak is the Director of News and Electronic Media at the Centers for Disease Control and Prevention. As such, he manages CDC's Division of News and Electronic Media and serves as the senior media advisory to the CDC director and senior agency managers. Prior to joining the Office of Media Relations in June 2004, Glen served five years as the associate director for communications at the National Immunization Program at the CDC. Prior to joining CDC in January 1999, Glen was an associate professor of advertising and communication at the University of Georgia. At Georgia, Glen taught undergraduate and graduate courses in principles of advertising, communication and advertising research, communication and advertising management, social marketing, and health communications. In the past twelve years, he has authored or co-authored a number of peer-reviewed journal articles on communications practices, social marketing, and health communications. Mark R. Phillips Mark Phillips came to the United Service Organizations following a career of service in the U.S. Air Force and Air National Guard. He served in assignments throughout the United States and Europe, and on operational deployments in Iraq, Saudi Arabia, Thailand, Bosnia, Croatia, and the United Kingdom. As a public affairs officer, Mark built a strong portfolio of effective communication supporting combat, disaster, and humanitarian relief operations; education, research, development, and acquisition programs; and high-profile diplomatic, legal, and environmental issues. He creatively integrated diverse communication capabilities (such as public affairs, legislative liaison, recruiting, and marketing); harnessed the power of emerging communication technologies; used cross-functional team approaches to effectively manage communication programs; incorporated formative research and evaluative assessments to make communication programs more effective; and streamlined communication planning to achieve strategic communication effects. He is a doctoral candidate (University of Maryland’s Department of Communication) and an accredited public relations practitioner (APR from the Public Relations Society of America). Geoffrey Phelps Geoffrey Phelps, a Vice President at Coyne PR, has more than 15 years of professional experience in consumer and business-to-business public relations. He brings a proven track record of developing and implementing strategies that generate strong results for clients and has built an impressive breadth of industry experience in a wide variety of areas including automotive, sports, consumer products, financial, high tech, healthcare, non-profit and National Governing Bodies. As lead of the Goodyear account, Geoffrey helped develop and implement the most successful Blimp launch in Goodyear history, which generated more than 150 million consumer media impressions and more than $3.5 million in comparative advertising value. Brian T. Regan Brian is a senior vice president and general manager of Access’ New York office. He has twenty years of diverse experience in public relations and marketing communications, management, strategic planning, business development, and international trade and investment promotion. He has served as a senior executive or consulting professional in multiple industries, with a proven expertise in developing and implementing corporate communications and consumer marketing programs and defining corporate strategy for B2C and B2B technology, retail, digital media, entertainment, professional service, financial services, and consumer packaged goods companies from start-up to Fortune 500. He manages several accounts at Access and co-manages the firm’s social media practice. Doug Stanglin Doug Stanglin is Editor for the USA TODAY news blog On Deadline since January 2009. Doug is an unrepentant news junkie who loves breaking news and has been known to watch C-SPAN even on vacation. He has covered a wide range of domestic and international news stories, from prison riots in Oklahoma to the Moscow coup against Mikhail Gorbachev. Doug previously served as foreign editor at USA TODAY. Lynn Sweet Chicago Sun-Times Washington Bureau Chief Lynn Sweet is also a columnist for PoliticsDaily.com. She writes a column for the Sun-Times and presides over an Obama-centric nationally recognized political blog. At PoliticsDaily, she oversees The Daily FLOTUS blog (www.politicsdaily.com) about First Lady Michelle Obama. David Warschawski Warschawski, founded by David Warschawski in 1996, was named “Small Agency of the Year” for the U.S. in 2006, 2007 and 2008. Over the last 10 years alone, Warschawski has won more than 200 awards for its work. For eight consecutive years, Warschawski also has been ranked as one of the top 20 “Best Agencies To Work For” in the U.S. Gary Wells Gary Wells provides strategic media relations and global communications counsel to top executives of leading corporations and institutions. Gary continues to broaden Dix & Eaton’s full range of global capabilities as the firm serves client organizations in their international growth in China, India, Russia and other nations and regions of the world. He and the media relations team provide on-site media relations assistance and training whether in Europe or Asia. And in global communications, he and Dix & Eaton also serve as the lead agency for an EMEA (Europe, Middle East and Africa) network of PR firms for a client organization. Since joining the firm in 1988, Gary has grown the media relations practice from a one-person effort to a 10-member group comprising former journalists as well as professionals with varied business backgrounds. The team works with media around the world, building long-term relationships with some of the most important business, trade and local journalists in key markets in Asia, Europe and more. Colleen A. Wilber Colleen Wilber is the Vice President of Media Relations at America's Promise Alliance (the Alliance). She brings to her role 10 years of experience in media relations, media advocacy and strategic communications planning ranging from radio and television newsrooms to non-profit, public health and corporate public relations. Colleen oversees all media relations work for the Alliance, serving as the primary liaison with the media promoting the organization's work and acting as a spokesperson when necessary.
Yanique Woodall is responsible for leading the enterprise public relations division and external agencies in strategic integration of consumer and business communications programs to support 1-800-FLOWERS.COM and its subsidiaries. She leads the public relations strategy and execution for business-to-business and trade focused programs, is responsible for global reputation management strategy and serves as the senior communications advisor to C-Level executives.
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