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Measurement Conference April 18 in Washington, DC Register |
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SPEAKERS
A pacesetter in digital media for nearly 15 years, Stephanie Agresta is EVP, Managing Director of Social Media for the global public relations firm Weber Shandwick, where she focuses on social media strategy and partnerships in addition to consulting with key accounts. In the course of her career, Stephanie has been instrumental to developing digital media initiatives for major brands such as Microsoft, Windows Phone, PepsiCo, Hewlett Packard and P&G. Prior to joining Weber Shandwick, Stephanie served as EVP, Digital Strategy and Social Media for Porter Novelli. Her accomplishments in this role included leading the effort to become Digital Agency of Record for Bel Brands. She also secured AOR relationships with Blog World and New Media Expo, as well as partnerships with Twestival, Internet Week and Social Media Week, for which she serves on the Global Advisory Board.
Maria Baugh is co-owner of Butter Lane cupcakes where she oversees marketing, PR and social media. Butter Lane has a presence on Facebook, Twitter, Tumblr, Yelp and Foursquare and has also partnered with Groupon, the group buying site. Butter Lane utilizes tools such as Postling, Place Punch and Mobile Meteor to help enhance its social activity.
Joe Becker is the vice president and group manager for Ketchum’s Social and Digital Media practice group. Joe is responsible for strategically developing innovative digital and social media programs to tell stories, facilitate collaboration, and build communities for added value to brands and marketing initiatives. Joe works across the agency on client needs but primarily spends time directing digital activities for FedEx, CooperVision, Nokia, Applied Materials and IKEA. Joe leverages years of deep understanding of authentic and transparent digital community engagement and social media dialogue to successfully achieve business goals. Since late 2008 Joe directed the social media practice at MWW Group where he developed digital media strategy and award winning campaigns for Fortune 500 brands such as Nikon, Deloitte, Samsung, Volkswagen, Sara Lee and many others. Joe has over 10 years of experience in both corporate and agency environments delivering results in a wide variety of strategic marketing efforts, corporate, consumer and digital media initiatives. Spending a number of years with Hill & Knowlton and Peppercom Communications, Joe managed and developed numerous successful programs for Honeywell, Rohm & Haas HP, Marsh, Valspar, Marconi and Genworth Financial.
During a career spanning almost 20 years, Johna Burke has worked both as a public relations practitioner and a provider of services that are vital to the work of communication professionals. For 11 years starting in 1989, she worked for U-Haul International, ultimately becoming head of public and investor relations. Johna joined BurrellesLuce in 2000 and serves as a vice president of the company, the largest media monitoring and measurement firm in the United States. Johna is a highly rated speaker who is often invited to talk about best practices in public relations, and her commentaries on the subject have appeared in PR print and web outlets. She is chair of the Southern Region of the International Association of Business Communicators (IABC).
Idil Cakim is a senior vice president of Interactive Media in GolinHarris's Dialogue Group. She specializes in social media and word of mouth communications and works with clients from a wide array of industries, including healthcare, consumer electronics, CPG, professional services and technology. Idil also assists nonprofit clients in engaging online advocates and sustaining relations with them. Before joining GolinHarris, Idil was the Director of the Knowledge Development Group at Burson-Marsteller, focusing on interactive marketing and custom research. She managed Burson-Marsteller's Internet-related proprietary studies, including the e-fluentials. Between 1998 and 2001, Idil served at various posts within the Media and Entertainment Strategies Group at Fulcrum Analytics (formerly Cyber Dialogue), an Internet customer relationship management company, where she advised clients on online branding, content development, business models, customer acquisition and retention strategies. Idil served two terms on the board of Word of Mouth Marketing Association (WOMMA) and continues to work on its research council.
Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.
Prior to joining PR News, Regina served as a conference director producing national events for the financial, healthcare and marketing industries.
Paul Dalessio is a senior vice president in the digital communications department of Fleishman-Hillard New York. Paul leads the social media team on the AT&T business driving the strategy and content creation for the AT&T Social Media channels. Collaborating across multiple AT&T business units Paul connects eComm, Marketing, Corp Comm and Customer Care to integrate programs within the social channels. Paul joined Fleishman Hillard New York in 2004 working in the Consumer Marketing group. Here, he worked with CPG clients such as Hasbro and Procter & Gamble as well as quick-service brands Dunkin Donuts and Subway. In 2005, he got the opportunity to work on Cingular Wireless which merged with AT&T and since then has become a social strategy leader within Corporate Communications.
Frank Eliason Frank Eliason, Citibank's senior vice president of Social Media, has been described as the "most famous customer service manager in the U.S., possibly the world." By expanding the reach of customer service via social media, and taking the simple approach of asking "Can we help?" he repositioned the relationship between Comcast and its customers. His efforts at Comcast inspired a global wave of innovation in the way businesses communicate and engage with their customers—using new communication channels to improve customer experience. Prior to joining Citibank, Frank was best known to many as the voice behind @ComcastCares, one of the earliest examples of how a business can use social networks to proactively listen and respond to customer concerns in real-time. His work with Comcast's customers is one of the top case studies proving that social media can play a positive role for corporations. This work has been recognized by many news organizations such as ABC News, CNN, The New York Times, Business Week and many others. Chris Fuller With more than 10 years experience representing some of the top brands and influencers in the world, Chris Fuller is no stranger to marrying new and emerging techniques to solid, time-tested PR craft. He launched his career on Capitol Hill as Press Secretary to U.S. Representative Mac Thornberry of Texas. Chris was responsible for revolutionizing the Congressman's message for a new digital-savvy constituency. Melanee Hannock Melanee has 20+ years as a marketing professional with significant consumer marketing and interactive gaming experience. Throughout her career, she has worked on top-tier brands such as St. Jude Children's Research Hospital, Disney, Atari and Hasbro Interactive and led marketing teams handling multi-million dollar integrated campaigns. She has helped to position, build and launch 45+ interactive games and launch 80+ downloadable games on multiple platforms and online for major brands including Disney, The Lion King, Pirates of the Caribbean, Tonka, Nickelodeon, Spongebob Squarepants, NSYNC and Backyard Sports. While at Disney, Melanee was a part of the team that managed Internet incubation projects, online subscription gaming products and created the business plan that led Disney into the downloadable games business. Today she is the Vice President of the Interactive Group at ALSAC/St. Jude and manages the team that runs St. Jude.org, 20+ microsites, online promotional activity and emerging programs like social media and mobile devices. Amber Harris As director of social media at Discovery Communications, Amber Harris drives digital PR and social media strategy and execution for Discovery Channel, Science Channel and corporate initiatives, providing leadership and tactical support for the company's online/blogger and social media efforts across brands and businesses. Additionally, she supports communications for Discovery Digital Media and the Discovery Channel Global Education Partnership. Previously, as manager of digital communications, Amber led efforts to engage and inform the global Discovery workforce, encouraging employees to act as brand ambassadors in professional and personal settings. In this role, she oversaw day-to-day employee communications through the One Discovery Portal (intranet), Executive NewsBlast, employee events and other vehicles. She also served as the internal communications lead for Discovery's wide-ranging brands and businesses, providing communications planning, executive support and coordinated execution and measurement. An eight-year Discovery veteran, Amber provided internal and external communications support for the company's production and technology groups, coordinating employee-focused and business-facing campaigns for the launch of the state-of-the-art Discovery Television and Technology Center and other key initiatives.
 Gary LeeCEO Gary Lee is CEO of mBLAST and has over 25-years experience in high-tech marketing, product management, development and executive management in various global telecom and high-tech companies including Nortel, Sprint, General DataComm and three venture-backed global startups. At mBLAST, Gary is driving the company's solutions to change how marketing identifies with, and works with, the individual influencers of its market who are daily shaping public perception of one's company, product and services. Prior to joining mBLAST, he served as North American CEO of a global marketing agency where he worked with public and private companies in the wireless and mobile communications space. Prior to that, he led two venture-capital-backed global startups, as Chief Executive Officer of FlexLight Networks from 2001 to 2005, and President and Chief Operating Officer of Home Wireless Networks from 1997 to 2001.
Geoff Livingston co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change. He has worked as a public relations strategist in the Washington, D.C. region for more than 17 years. Cited by the Washington Post for his blogging skills, Geoff's new book, "Welcome to the Fifth Estate," will be released in May, 2011. His prior book, the award-winning "Now is Gone," was released in 2007 and was been cited by the Wall Street Journal as a valuable resource for social media. He continues to blog about nonprofit use of social media for Mashable. He sold his social media boutique Livingston Communications to CRT/tanaka in April of 2009. Some of his professional experiences include United Way of America, Save Darfur, the Goodwill of Greater Washington, Environmental Defense Fund, Live Earth, ChildFund International, the Campus Kitchens Project, the Philanthropy 2.0 Project, Network Solutions, Sully Erna (Godsmack lead singer) and many others.
Brad McCormick is executive vice president, global digital director at Porter Novelli and was named one of four “Top Digital Creative Minds" by PR Week in 2008. Prior to Porter Novelli, Brad was a founding member of Ruder Finn Interactive Studios in New York City where he served as SVP, Director of Digital Client Services. Brad has led teams in the creation of digital communication programs for clients such as Johnson & Johnson, Kellogg, Novartis, TIVO, Xerox PARC, LEGO, CFR.org and the US Dept of Homeland Security. The Webby Awards, SXSWi, the Stevie Awards, and Communication Arts have all recognized his team’s work, among others. Brad has been quoted in the New York Times, Business Week, and CNN.com. His latest Op-Ed, “How Brands are Getting Lost on Facebook” was published in Ad Age in February 2011.
Arlene McCrehan leads the team responsible for Goodwill's public web sites, including the SNCR award-winning My Story blog on www.goodwill.org; the new ‘Donate' site and online Donation Impact Calculator (patent pending) at donate.goodwill.org; and the organization's mobile and social media initiatives, which won a 2010 Silver Inkwell award. She is a graduate of University of Houston, and a member of the International Association of Business Communicators (IABC) and the Nonprofit Technology Network (NTEN).
Christine Perkett founded PerkettPR - a public relations, social marketing and interactive digital services firm - in 1998, and has been consistently recognized as an innovative PR and social marketing industry leader. She has been named as one of the "Top 10 CEO's who Tweet," "100 Most Powerful Women on Twitter", listed a "Top Influential Women in Tech" by Google's Don Dodge - alongside such impressive leaders as Arianna Huffington and WSJ's Kara Swisher - one of the "Top 25 Authorities Moving PR Forward" by Traackr, "Best Communications/IR/PR Executive" of the year from the American Business Awards, a "social-media guru" by Women's Entrepreneur and highlighted as a Twitter-savvy CEO in BusinessWeek's Social Media Report for two years, keeping company with Richard Branson, Virgin Group Chairman, Pete Cashmore, Mashable CEO, Tony Hsieh, Zappos.com CEO and many more. She is also a Board Director and Advisor for several companies including NYC's Style Coalition, DIALOGUE, Boston's Business Marketing Association and the Norwell, Mass. Visiting Nurse Association & Hospice.
Michael McManus is director of public relations for Sodexo, a food, facility and comprehensive service solutions company based in Gaithersburg, Maryland. Michael oversees the company's North American social and digital media strategy. He is also currently a graduate student at George Washington University's School of Political Management Strategic Public Relations program. Michael says the opportunity to lead digital strategy at Sodexo was an opportunity too good to pass up. Since joining Sodexo in 2009, he has created and managed Sodexo's Facebook, Twitter, Flickr and YouTube sites, and launched the company's six blogs. Michael came to Sodexo after spending 15 years as a journalist, including 12 years anchoring, reporting and producing at CNN, and 3 years at HDNews, the country's first national high-definition television network as its Washington Bureau Chief & White House correspondent.
Louis Pagan has been a pioneer in the Latino blogosphere for a number of years. He is currently the managing partner for Hispanicize, an Internet B2B company devoted to providing Latino bloggers, brands and agencies with the Hispanic social media resources and insights they need to succeed.
When Facebook opened its platform to outside developers in August of 2008, Greg Roth foresaw the impact that the social network would have on the Internet and the world at large. He began his role at Buddy Media as Social Insights and Innovations Manager, creating concepts for viral applications on Facebook for brands like HBO, New Balance and Sea World. Greg's role at Buddy Media evolved as he became Director of Business Development and, eventually, VP of Buddy Media University, a hands-on certification program designed to educate and develop clients and partners on the features and functionality of the Buddy Media Platform. Greg analyzes brand presences on Facebook and offers strategic consulting on the direction of each client's social media campaigns. Greg has designed Buddy Media University's curriculum to pinpoint and solve the most critical issues presented to marketers leveraging the power of Facebook to drive their advertising efforts.
Diane Schwartz is Senior Vice President & Group Publisher of the Media Communications Group at Access Intelligence, a business-to-business media information company based in Rockville, Maryland, with offices worldwide. Diane oversees the editorial, marketing, PR, sales and digital strategy of a rapidly expanding group, whose brands include PR News, CableFAX Daily, PR News Press, prnewsonline.com, cable360.net, Studio and Dorland Health. In her nearly 15 years with Access Intelligence, Diane has launched nearly three dozen conferences, newsletters, events, e-media ventures and ancillary products. A 25-year publishing veteran, Diane is on the board of the Specialized Information Publishers Association; she is past chairperson of the American Business Media CEBA Committee (Creative Excellence in Business Advertising) and serves on numerous other PR, media and business committees. She works in Access Intelligence's Manhattan office and lives with her husband and two kids in Westchester County, NY. You can follow her on Twitter @dianeschwartz and read her PR News blog at prnewsonline.com.
Doug Winfield is a VP in MS&L New York’s corporate practice where he advises clients on the best ways to use digital and social media to engage with customers, influencers and other audiences. He’s worked with Microsoft, Citigroup, Comcast, HP and other many other smart companies to tell their stories in new and innovative ways. His use of social media during his recent job search was recently featured in CNN Money.
Jason Winocour, Agency Partner at Hunter Public Relations, has more than twenty years of experience in media relations and public relations in the government, not-for-profit and for-profit sectors. In 2008, Jason assumed responsibility for Hunter PR's newly formed social and digital media department.
Paull Young is Director of Digital at charity: water, a non-profit devoted to bringing clean and safe drinking water to the 1 billion people without it. Frequently nominated as one of the leading digital non-profits, charity: water was the first non-profit to have 1 million Twitter followers and in 2010 raised over $7 million through digital channels.
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