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SPEAKERS
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Global Head of Digital, PepsiCo
@boughb
www.facebook.com/PepsiCo
B. Bonin Bough is the Global Head of Digital at PepsiCo where he oversees digital strategy and the implementation of social media tools and techniques across the company. Bonin has been instrumental in integrating digital media into PepsiCo's overall brand vision and growth strategy. He is credited with bringing PepsiCo to SXSW, as well as spearheading Gatorade Mission Control, PepsiCo10 and the Pepsi Refresh Program. Prior to his work with PepsiCo, Bonin held executive positions at Weber Shandwick and Ruder Finn Interactive, and is the co-author of the 2010 book Perspectives on Social Media Marketing.
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Senior Vice President, BurrellesLuce
@gojohnab
During a career spanning almost 20 years, Johna Burke has worked both as a public relations practitioner and a provider of services that are vital to the work of communication professionals. For 11 years starting in 1989, she worked for U-Haul International, ultimately becoming head of public and investor relations. Johna joined BurrellesLuce in 2000 and serves as a vice president of the media monitoring and measurement firm. Johna is a highly rated speaker who is often invited to talk about best practices in public relations, and her commentaries on the subject have appeared in PR print and Web outlets. She is chair of the Southern Region of the International Association of Business Communicators (IABC).
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Director of Marketing, Storenvy
@janette
www.facebook.com/storenvy
Janette is a writer who loves sharing stories of good design with a good backstory. That's why she helped found Storenvy.com, a free store builder and social marketplace for independent brands, and why she started the ethical fashion blog FashionLovesPeople.com. In managing Storenvy's communications, from marketing to community, she draws on her experience in both brand strategy and news journalism to stay in tune with her users, giving them content they care about.
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Events & Special Projects Manager, PR News
Regina D'Alesio is the Events and Special Projects Manager for PR News. Regina is responsible for planning all PR News events, including webinars, conferences, workshops and other professional development programs. She has more than 10 years experience in event production and project management.
Prior to joining PR News, Regina served as a conference director producing national events for the financial, healthcare and marketing industries.
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Social Media Evangelist, Sony Electronics
@sukhjit
www.facebook.com/SonyElectronics
Sukhjit is a video blogger and joined Sony Electronics as their social media evangelist in September 2009. Before joining Sony, she worked as a producer and writer in broadcast television for networks like Travel Channel, HGTV and the Fine Living Network, but her gadget and innovation obsession actually started at the first 24-hr technology television network, TechTV. Sukhjit also spent some time in social media startups working for companies like Seesmic and PeopleBrowsr. Today she spends her days as a one woman band, shooting, editing, producing and distributing blogs and vlogs for Sony Electronics. If you can't find her in real life, look for her on twitter as @sukhjit or on her video blog sukhjit.me.
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Editorial Director, PR News
Steve Goldstein is editorial director of Access Intelligence’s PR News, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covers film, television and commercial production in the San Francisco Bay Area.
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Community Manager, American Heart Association
@KrisleighH
@American_Heart
www.facebook.com/AmericanHeart
As the community manager for the American Heart Association, Krisleigh Hoermann is responsible for connecting the brand with online audiences, creating communities and building the nonprofit online. Krisleigh focuses on emerging digital communications strategy for the organization.
Prior to joining the AHA, Krisleigh provided public relations and social media strategy to a variety of industries, including non-profit, healthcare, event, retail, energy and finance.
If you can’t find her on the American Heart Association’s social assets like the national Facebook page (http://www.facebook.com/AmericanHeart) or Twitter (@American_Heart), you can follow her on @KrisleighH.
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Director of Public Relations & Social Media, Retrevo Inc.
@jcommunication
www.facebook.com/retrevo
Jennifer Jacobson is a communications professional who drives public relations and social media campaigns for Retrevo.com, one of the largest consumer electronics shopping and review sites in the world. Jennifer's work has led to thousands of press pickups for Retrevo in some of the world's leading publications and has helped Retrevo become a trusted thought leader in consumer electronics. Her creative use of social media enables her to maintain active relationships with key members of the press and Retrevo's core fan base.
Jennifer has worked with a number of Silicon Valley startups including MerchantCircle, LookSmart and The Personal News Network, where she served as Vice President of Marketing. Jennifer’s book 42 Rules of Social Media for Small Business serves as a guidepost for small businesses and startups finding their way in the social space. Jennifer's social media advice has been published on CNBC.com and CMO.com and she has been featured as a social media expert in PBS' Nightly Business Report, Tech News World and The Silicon Valley Business Journal.
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Chief Client Officer, Buddy Media
@jaindl
www.facebook.com/BuddyMedia
Michael Jaindl (MJ) has over seven years' experience managing and building technology products for the largest companies in the world. MJ started his career with GE after being accepted into the elite Information Management Leadership Program (IMLP). While on IMLP, MJ implemented large-scale enterprise-wide technology solutions across a number of GE businesses. MJ rotated positions every 6 months, managing large global teams within the U.S. and abroad. MJ achieved Six Sigma certification early in his career and used that skill to improve business processes across GE.
Prior to Buddy Media, MJ held a position at NBC where he spearheaded their first social network for their Web property iVillage. He was responsible for product development, community growth and platform monetization.
MJ joined Buddy Media in January 2008 to pursue his passion for social media and community building. MJ managed the first client application launch for Buddy Media and has since overseen all client launches. As Chief Client Officer, MJ is responsible for leading the Buddy Media project management, account management, creative services and client loyalty teams and formulating unique social strategies for clients.
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Senior Marketing Manager, Creative Suite, Adobe Systems
@jlkremer
Jennifer Kremer is a Senior Marketing Manager at Adobe Systems, leading the social media strategy for Creative Suite, Adobe’s flagship product. She has been a key leader in bringing social media to the forefront at Adobe, first with Adobe TV, and now with Creative Suite efforts. In addition to social media strategy, Jennifer has helped bring innovative software products to market including Adobe Creative Suite 4, 5 and 5.5.
Jennifer is committed to hearing the voice of the customer and ensuring that Adobe is listening in order to build better customer engagement, encourage product usage, drive revenue and inform product development. She was a key member of the team for the successful social media launch of Creative Suite 5 and led the team for the social media launch of Creative Suite 5.5. Before her role at Adobe, Jennifer was a merchandising manager at eBay, Inc. Previous to that, she served in various marketing & communications roles for nonprofits & small businesses.
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CEO
mBLAST
@gary_r_lee
Gary is CEO of mBLAST and has over 25 years' experience in high-tech marketing, product management, development and executive management in various global telecom and high-tech companies including Nortel, Sprint, General DataComm and three venture-backed global startups.
At mBLAST, Gary is driving the company’s solutions to change how marketing identifies with, and works with, the individual influencers who are daily shaping public perception of one’s company, product and services.
Prior to joining mBLAST, he served as North American CEO of a global marketing agency where he worked with public and private companies in the wireless and mobile communications space. Prior to that, he led two venture-capital-backed global startups, as Chief Executive Officer of FlexLight Networks from 2001 to 2005, and President and Chief Operating Officer of Home Wireless Networks from 1997 to 2001.
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Senior Vice President, Edelman
@montelutz
www.facebook.com/Edelman
Monte Lutz is Senior Vice President for Edelman, where he leads Edelman's digital teams in LA and Seattle in support of a variety of corporate, consumer and tencnology clients, including Microsoft, Volkswagen, Nestle and Qualcomm. He also is an adjunct professor at Johns Hopkins University. Monte has been developing marketing, PR and influencer campaigns for 14 years for a wide range of organizations including McDonald's, Disney, Red Cross and NASA.
Monte started his career in traditional media, working at CBS News and C-SPAN. As Vice President of The Public Forum Institute, he produced Congressional forums on health, education and technology issues. He previously served as a speechwriter for the U.S. Secretary of Labor and the publisher of Fortune magazine. Monte helped to produce an award-winning Super Bowl ad for Monster.com, which was ranked by USA TODAY as one of the Top 10 TV ads of all time.
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Partner, Duane Morris LLP
@glennm
Glenn B. Manishin concentrates his complex litigation practice principally in the areas of antitrust, telecommunications and technology policy. Glenn has more than two decades of significant experience in high-tech litigation, with an emphasis on the impact of convergence and legal uncertainty between legacy industries and the new economy. He has represented major software and Internet-centric companies in matters involving domain name competition, standards, cybersecurity, privacy, intellectual property, antitrust, broadband access, universal service, Internet regulation and spam. Glenn has served as lead trial and appellate counsel in numerous high-profile cases arising out of regulation and competition in network effects markets and on the interface between intellectual property and competition law. These include a landmark 2004 appellate reversal of the FCC's media concentration rules, the largest reported jury verdict in Maryland in 2005, and the first federal litigation challenging the regulated status of VoIP technology.
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Practice Leader, Technology & Analytics
WCG
@tmarklein
Tim Marklein is an award-winning communications innovator with 20 years' experience helping clients launch businesses, create market categories, build reputations, win proxy fights and grow revenues. As an agency and in-house manager, Tim has worked closely with pioneers and leaders across technology, healthcare, consumer and B2B industries. Tim serves as co-chair of the Council of PR Firms’ measurement committee and as an elected member of the Institute for Public Relations Measurement Commission.
Tim recently joined WCG to launch a new global technology practice and grow the firm’s established analytics business. WCG represents industry leaders and pioneers such Novartis, Roche, Pfizer, Merck and Bayer Healthcare.
Tim joined WCG from Weber Shandwick, where he founded the agency’s Measurement & Strategy practice and developed several breakthrough systems and services for in-depth analysis across brand, reputation, media, messages and audiences. Tim also served as one of the architects behind the “Barcelona Principles,” established in summer 2010 as the industry’s first set of global
standards for PR measurement.
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Emerging Media Strategy Specialist, Southwest Airlines
@christimcneill
www.facebook.com/Southwest
Christi McNeill serves as an online spokesperson for Southwest Airlines, the nation’s largest airline in terms of domestic Customers boarded. Christi specializes in Emerging and Social Media strategy.
In addition to her online media relations duties, Christi works as the “voice” behind the Southwest Airlines Twitter account (@Southwestair) and Facebook account (www.facebook.com/southwest). Christi also serves as a moderator and blogger on Nuts About Southwest (www.blogsouthwest.com). In 2009, Christi was honored with a PR People Award for “Tweeter of the Year.”
A Fort Worth native, Christi graduated from Texas Christian University with a Bachelor’s Degree in Journalism.
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Executive Director, Office of Public Affairs
UC Berkeley
@danmo
Dan Mogulof is the Executive Director of the Office of Public Affairs at the University of California, Berkeley. In that capacity he serves as spokesperson for the campus and plays a central role in the development and execution of communications strategies designed to support the campus's priorities and protect its reputation. Before coming to the university in 2004, Dan spent 20 years in broadcast journalism, in the U.S. and abroad, as a producer for CBS News, National Geographic Television, New York Times Television and PBS. During that period he was the recipient of four Emmy awards for his news and documentary work.
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PR and Social Media Manager, Boingo Wireless
@baoch
www.facebook.com/Boingo
Baochi Nguyen oversees the social strategy and community management for Boingo Wireless, a global Wi-Fi leader with 325,000+ hotspots around the world. At Boingo, Baochi manages the delivery of customer care across all social channels, the implementation of social tools and analytics and the integration of social features in marketing campaigns and mobile applications. Baochi serves as the official voice behind Boingo’s social engagement channels, including Twitter, Facebook and the Boingo Hotspot blog. During Baochi’s tenure, Boingo has been recognized for various social media kudos, including: the Mashable Award for Top Brands Delivering Social Media Customer Service, Entrepreneur Magazine’s Top 10 Travel Tweeters and mentions in various social media marketing books.
Baochi can be found on virtually all social media networks and in addition to blogging for Boingo, she is a guest writer for several other blogs. Baochi holds a B.A. and M.A. from Stanford University, CA.
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Vice President of Public Relations, Kaiser Permanente
@htpotter
Holly Potter is vice president of Public Relations for Kaiser Permanente. She oversees efforts to promote the company’s story and achievements through both traditional and social media. In addition, her team is responsible for broad public relations, partnerships and stakeholder management programs that help to build Kaiser Permanente’s reputation among opinion leaders and partners in the health, business, philanthropic and advocacy communities. You can find Holly at Twitter at @htpotter.
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Senior Vice President & Group Publisher, PR News
@dianeschwartz
Diane Schwartz is Senior Vice President & Group Publisher of the Media Communications Group at Access Intelligence, a business-to-business media information company based in Rockville, Maryland, with offices worldwide. Diane oversees the editorial, marketing, PR, sales and digital strategy of a rapidly expanding group, whose brands include PR News, CableFAX Daily, PR News Press, prnewsonline.com, cable360.net, Studio and Dorland Health. In her nearly 15 years with Access Intelligence, Diane has launched nearly three dozen conferences, newsletters, events, e-media ventures and ancillary products. A 25-year publishing veteran, Diane is on the board of the Specialized Information Publishers Association; she is past chairperson of the American Business Media CEBA Committee (Creative Excellence in Business Advertising); and serves on numerous other PR, media and business committees. She works in Access Intelligence's Manhattan office and lives with her husband and two kids in Westchester County, NY. You can follow her on Twitter @dianeschwartz and read her PR News blog at prnewsonline.com.
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Senior Vice President, Ogilvy PR
@dirkmshaw
Dirk Shaw is senior vice president and lead of Ogilvy PR’s 360° West Coast Digital Influence Practice. With over 15 years of experience in digital marketing, he oversees strategic planning and creative deployment of digital media that drive the marketing and brand-building agenda for a wide range of client including consumer, high tech and media.
Prior to joining Ogilvy PR, Dirk served as a national Digital Strategist for Vignette where he designed multichannel publishing, personalization and community strategies for large-scale media, eCommerce and telecommunications clients. While at Vignette he also implemented a corporate social media & marketing strategy to enhance brand reputation, increase traffic to web properties and drive higher levels of visitor engagement, which was cited in a best practice report by Forrester.
Dirk’s previous work experience also includes serving as vice president of strategy with Macquarium, where he led teams who developed digital marketing solutions for Delta Air Lines, Coca-Cola and The Home Depot.
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Social Media Practice Director, Lewis PR
@AdamSinger
www.facebook.com/LEWISPR
At Lewis PR, Adam is responsible for social media best practices, optimization, strategy, measurement and integration with holistic digital initiatives. He helps activate brands socially and ensure clients stay proactive on social media and emerging communications technologies. He provides online marketing and PR strategy for top B2B and B2C brands in industries such as marketing, healthcare technology, manufacturing, advertising/subscription-based Web startups and much in between. Top media outlets such as PRWeek, Entrepreneur Magazine, Techdirt and Mashable have celebrated Adam’s uses of creative digital marketing tactics.
Adam is a recognized thought leader in social media. He is the author of one of the highest-ranked marketing blogs (www.thefuturebuzz.com) and an established industry speaker.
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Vice President of Media Research, North America
Cision
@hksully
Heidi Sullivan is the Vice President of Media Research, North America for Cision. She oversees all research of print, Internet and broadcast media. She joined Cision in 2004. Heidi was formerly an editorial manager for a firm that produced regional business magazines, an account executive at a PR agency and an editor and media researcher for a major newswire service. She is a host of the popular Cision Social Media Webinar Series, a blogger for Cision Blog and frequently speaks at industry conferences and events on best practices in social media, public relations and the changing media landscape.
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Global Director of Social Media Strategy and Research, Frost & Sullivan
@JakeWengroff
www.facebook.com/FrostandSullivan
Jake Wengroff is the global director of social media strategy and research for Frost & Sullivan. Jake advises and consults with clients on social media marketing strategies, as clients commission Frost & Sullivan white papers, license awards packages, participate in webinars and interact with other research and content.
Jake also provides guidance and participates in Frost & Sullivan's research, working closely with analysts and consultants to evaluate the various technologies, vendors, participants and end-users in the social media ecosystem.
Jake was most recently global director of corporate communications for Frost & Sullivan, responsible for branding, media relations, webinar programs, social media, communications training and internal communications. He joined the firm in July 2008 as director of North American corporate communications.
Prior to joining Frost & Sullivan, Jake managed communications and marketing programs for Paribas, DLJdirect, Chase Manhattan Bank, Bear Stearns, Pitney Bowes, PricewaterhouseCoopers, ABI Research, the American Marketing Association and Moody's KMV.
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