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In partnership with Mike Smith Public Affairs, Inc.

About  Agenda Brochure Speakers  Who Should Attend See Who's Coming PRSA Accreditation Registration Fee Justification Letter to Attend Certificate for Attending What People Are Saying Location/Questions Sponsor this Conference

Keynote Presenters: Eleanor Clift Contributing Editor, Newsweek Gary Shapiro President & CEO Consumer Electronics Association and Consumer Electronics Show

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Healthcare, climate change, legislative issues, international development, war and conflict, economic turmoil – public affairs advocates are front and center on behalf of some of the most urgent issues of our time. Simultaneously, the public affairs profession and communicators tasked with issues management must stay on top of the constantly changing government transparency rules and corporate accountability.

On the media side, there are new political blogs, new political media, ever more social media and greater demands on public affairs. PR News has its finger on the pulse of these changes and demands. How should we, as public affairs professionals, evolve and stay current?

The PR News Public Affairs Conference, co-presented with Mike Smith Public Affairs, will feature concrete tools and strategies led by some of the best minds in the business. Join us May 25 at the National Press Club in Washington, D.C., for a day of information-packed and interactive panels with other corporate, government and association PA professionals to discover and share the latest innovations, tactics and forward-thinking ideas from the public affairs industry.

Space is limited, so register today. Also, please participate in the PR News/Mike Smith Public Affairs survey, "Public Affairs in a Connected Age," by May 14 and receive a $25 coupon to be used on PR News Online toward the registration fee for a PR News webinar or toward the purchase of a PR News Guidebook.

Sponsored By:

Media Partners:
           

Must-Have Checklists for PA practitioners.

Access to influential Capitol Hill leaders – U.S. representatives and members of the Obama administration.

New relationships with top-tier Washington political reporters and columnists (including Politico and The Hill).

Networking with hot public affairs shops that are making “investment hires” for 2010.

Conference attendee contact information for future networking.

Survey results from PR News and MSPA on the top 2010 trends in Washington and the potential impact of midterm elections.

Unlimited and exclusive access to all conference presentations online.

Workbook

• Linda Abraham, CMO, comScore
• Rajesh Anandan, U.S. Fund for UNICEF
• Mary Boyle, VP, Common Cause
• Moira Bagley, Opinion Editor, Daily Caller
• Jaya K. Bohlmann, Vice President, Public Relations Sodexo, Inc.
• Rachel Caggiano, Senior Vice President, 360° Digital Influence, Ogilvy
• Aimée Christensen, President, Christensen Global Strategies
• Eleanor Clift, Contributing Editor, Newsweek/"The McLaughlin Group"
• Jonathan Collegio, VP, Strategic Initiatives, National Assoc. of Broadcasters 
• Eric Dezenhall, CEO, Dezenhall Resources and crisis specialist 
• Mindy Finn, Campaign Strategist (for Gov. Bob McDonnell), Engaged PA
• Katherine Hamilton, President, Gridwise Alliance
• Kim Hart, Columnist, The Hill and formerly The Washington Post
• Eliot Hoff, Senior Vice President, APCO
• Roger Hughlett, Executive Producer, Washington Business Journal
• Jim Issokson, VP for Corporate Communications, MasterCard 
• Geoff Livingston, Chief Social Media Evangelist, Zoetica
• Joel Malina, Executive Director, COMPETE Coalition Organization
• David Mark, Senior Editor, Politico
• Mark Meudt, VP, Public Relations, General Dynamics
• Marge Meyers, Director, Volvo Group
• Marc Monseau, Director, Corporate Media Relations, Johnson & Johnson
• Gary Shapiro, President & CEO, Consumer Electronics Association (CEA)
• Rick Shenkman, Editor & Founder, History News Network
• Huard Smith, President, Virilion
• Heidi VanGenderen, Advisor, National Outreach, American Council on Renewable Energy

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8:30 - 8:45 a.m. Breakfast

Featuring:

	Gary Shapiro President & CEO Consumer Electronics Association (CEA) and Consumer Electronics Show
	Introduced By: Diane Schwartz VP & Group Publisher PR News

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8:45 - 9:30a.m.

Using Social Media to Manage Reputation and Public Issues

Social media specialists and managers from leading corporations, public affairs firms and associations will come together to discuss how to thoughtfully utilize social media tools.

The panel will answer the following issues for public affairs professionals:

• How can social media tools help address the public affairs industry’s unique goals and diverse audiences?
• What tools are most effective for a public affairs campaign? How should a public affairs team decide which tools to utilize?
• How should a public affairs professional introduce social media to their organization?
• How is measurement different for the public affairs industry than public relations or corporate communications?

Speakers:

	Rachel Caggiano SVP 360° Digital Influence, Ogilvy
	Jim Issokson VP for Corporate Communications MasterCard
	Geoff Livingston Chief Social Media Evangelist Zoetica
	Marc Monseau Director, Corporate Media Relations Johnson & Johnson
	Moderator: Mike Smith CEO Mike Smith Public Affairs

9:30 - 10:15a.m.

Leveraging Cause-Related Marketing in a Recession - Next Practices

Panelists from this session will provide case studies from the best cause-related marketing campaigns in the country with an emphasis on post-recession success stories for associations and public affairs departments. They will illustrate that not only is it possible to “do well by doing good” in a recession, but that it is one of the best ways to respond to a down economy. You will learn cost-effective and impactful ideas for launching and executing a cause campaign or initiative.

Speakers:

	Jaya K. Bohlmann Vice President, Public Relations Sodexo, Inc.
	Mary Boyle VP Common Cause
	Rajesh Anandan Vice President for Corporate and Foundation Partnerships U.S. Fund for UNICEF

10:30a.m. - 11:15p.m.

Harnessing Citizen Advocates - Grassroots Campaigns that Really Work

Leading campaign strategists from both sides of the aisle will share their best practices to inspire active public support and loyalty using social media. These leaders will share which strategies succeeded in the presidential election, what social media strategies are expected for the midterm elections and how campaign strategies can translate to agencies, corporations, government and associations.

Speakers:

	Jonathan Collegio VP, Strategic Initiatives National Association of Broadcasters
	Mindy Finn Campaign Strategist, Gov. Bob McDonnell; and principal, Engage PR
	Rick Shenkman Editor and Founder George Mason University's History News Network

Eleanor Clift Contributing Editor, Newsweek; panelist, “The McLaughlin Group”

Introduction By:

Steve Shannon Vice President, Critical Mention

1:00 - 1:45p.m.

Tapping into New PA Opportunities with the Obama Administration

One-year analysis by a bipartisan panel of administration representatives, political analysts and other top officials who will suggest new business opportunities for public affairs contracts.
You will learn:

• Industries to watch in 2010
• Where ARRA stimulus dollars have been allocated, and when those dollars will result in public affairs opportunities
• How midterm results will affect different industries and issues
• How you can leverage the administration’s 2010 agenda!

Speakers:

	Linda Abraham CMO comScore
	Katherine Hamilton President Gridewise Alliance
	Moderator: Regina D’Alesio Events and Special Projects Manager PR News

1:45 - 2:30p.m.

Reporters Talk Back - How to Get Covered

Social media and mainstream press share tips on how to reach reporters and bloggers and get positive coverage for your issues, including:

• How effective are press releases – are they outdated?
• Which stories and issues will dominate the headlines in 2010 and how to reach the reporters that write about them
• The elements of a successful pitch
• Comparing and contrasting traditional reporters and bloggers
• How to develop a long-lasting relationship with a blogger or reporter
• Using social media to pitch reporters – innovative or invasive?

Speakers:

	Moira Bagley Opinion Editor The Daily Caller
	Kim Hart Columnist Politico
	Roger Hughlett  Executive Producer  Washington Business Journal
	Moderator: Diane Schwartz VP & Group Publisher PR News

2:30 - 3:15p.m.

Energy Challenges - Legislative Issues and Future Of Renewable Technology 

In an industry where networking is everything, it can be difficult for a public affairs freelancer or small agency to find federal contract work. Our top panelists will provide the map for attendees to identify and pursue federal contracts.

These top professionals from public affairs shops and associations discuss which federal contracts are on the horizon and where to look for contracts in 2011. Panelists will share how to get into the public-private partnerships in the energy industry.

Speakers:

	Aimée Christensen President Christensen Global Strategies
	Heidi VanGenderen Advisor, National Outreach American Council on Renewable Energy
	Moderator: Regina D’Alesio Events and Special Projects Manager PR News

3:15 - 4:30p.m.

Preparing for the Unexpected - Crisis Communications in 2010

We all know we should put together a crisis communications strategy, but how should we prepare to expect the unexpected vis-à-vis government? How many crisis plans should we put together? What is the future of crisis communications in the public affairs world? Learn how to measure the impact of your messaging during a crisis. This session will highlight best practices from leading public affairs professionals.

Speakers:

	Eric Dezenhall CEO Dezenhall Resources Author of Nail 'em!: Confronting High-Profile Attacks on Celebrities and Business
	Eliot Hoff Senior Vice President APCO
	Mark Meudt Vice President, Public Relations General Dynamics
	Moderator: David Mark Senior Editor Politico

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If you spend more than a quarter of your time in any of these areas, you should attend this PR News Public Affairs Conference:

• Public Affairs
• Issues Management
• Citizen/Grassroots Advocacy
• Social Media
• Media Relations
• Corporate Public Relations
• Government Relations
• Digital and Social Media
• Lobbying
• Agency Public Relations
• Corporate Social Responsibility
• Cause Related Marketing
• Military
• Government
• Nonprofit
• Philanthropy
• Crisis Communications
• PR Agency Business Development
• Interactive PR

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PRSA APR Accreditation Maintenance Credits Approved: 1.0 Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

 Group = Two or more from the same company. Group price is per person.

The PR News Public Affairs Conference will help you discover and implement ideas that deliver results. It will train your mind to search for innovative solutions. It will provide opportunities to make valuable connections with other PR and public affairs professionals who have solutions you need. And, it will prepare you for the road ahead.

You probably already recognize the value of attending this conference and we’d like to offer some assistance to help you convince your supervisor and organization to approve the costs. Download the “Justification to Attend” letter – everything you need to present your business case. The template is simple to fill out and drop off with your supervisor for approval.

Download PDF/Download Word Doc.

Each registration comes with the materials provided by the speakers and a personalized certificate of completion for attending the PR News Public Affairs Conference.

Personalized Certificate for all Attendees

***Check out the Tweets from the March 23 PR Measurement Conference: #prnmeasure

What attendees had to say about PR News' on-site conferences:

• "This was one of the best conferences I've ever attended."
  - Joy Robinson, Combe Inc.
  
  
• "This summit was excellent, with great content."
  - Coordinator for Special Projects, Department of Public Information
  
  
• “Today went beyond the ‘how to’ tactical side of digital media and really digs in to the strategy behind today’s public relations industry. The speakers, presentations, case studies and takeaways will be helpful for both our agency and our clients.”
  - Account Director, GroundFloor Media
  
  
• “The Summit brought together just the right mix of experts to discuss opportunities in an industry that’s experiencing a fundamental shift.”
  - Vice President, Gibraltar Associates
  
  
• "I very much enjoyed the day - speakers were interesting and the conference was well worth the time."
  - Director of Corporate Communications, MVP Health Care
  
  
• "The Summit assembled interesting and knowledgeable speakers who presented a large body of practical information for PR and marketing professionals. I came away with a much better understanding of social media and all it uses."
  - Director, Public Relations, League of American Orchestras
  
  
• "The conference was absolutely eye-opening. I consider myself a savvy Internet and social media person, but the speakers put a whole new light on it for me. I'm not easily impressed, and have been to many conferences like this, but I remain amazed at the event and its compelling speakers."
  - Manager, Communications, International Trademark Association (INTA)
  
  
• "I met a lot of really interesting people."
• "I learned more in one day than I've learned all year!"

The National Press Club
529 14th St NW # 1300
Washington, DC 20045
202-662-7500
Get Directions
Local Hotels

About the National Press Club:
The National Press Club has been a part of Washington life for nearly 100 years. Through its doors have come all of the Presidents of the United States since Theodore Roosevelt, as well as kings and queens, prime ministers, premiers, senators, congressmen, cabinet officials, ambassadors, scholars, entertainers, business leaders, and athletes. Its members have included all of the Presidents of the United States since Warren Harding and most have spoken from the Club's podium. Tours are available upon request for Media Relations Forum attendees.

Questions?
If you'd like to register by phone or have questions regarding the program, please contact Marketing Coordinator Rebecca Stortstrom at rebecca@accessintel.com; 301-354-1610.

Presented by PR News, this conference offers a limited number of sponsor and exhibitor opportunities to connect with these communications professionals. To find out how to become a sponsor, contact Diane Schwartz, VP & Group Publisher, PR News at dschwartz@accessintel.com or 212-621-4964.

The PR News family of products includes the weekly publication PR News, PR News Webinars and Workshops, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR, Crisis Management and Media Training Guidebooks and PR News Webinars.

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