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Measurement Conference April 18 in Washington, DC Register |
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SPEAKERS
Linda Boland Abraham is an entrepreneur who has played a variety of leadership roles at comScore since its inception in 1999. Responsibilities during her tenure include client service, business development, product management, marketing, and sales. In addition, she was a member of the management team that took comScore public in June, 2007 (NASDAQ:SCOR.) Currently, she is the Chief Marketing Officer and Executive Vice President of Global Development, where she leads efforts around comScore's ongoing expansion, including playing a lead role in partnerships and acquisitions. She is a seasoned industry executive with expertise in marketing research, marketing planning, strategy development and advertising effectiveness modeling, in both the online and offline worlds. Linda holds a B.S. in Quantitative Business Analysis from Penn State University.
Rajesh Anandan joined the U.S. Fund for UNICEF as Vice President for Corporate and Foundation Partnerships in April 2009. Rajesh formerly served as Head of Private Sector Partnerships for the Global Fund in Geneva, where he led a full spectrum of collaborations with corporations and foundations, as well as resource mobilization initiatives like (PRODUCT)RED. Previously, Rajesh was the Director of the New York Office at the Elizabeth Glaser Pediatric AIDS Foundation. Rajesh has also had a broad range of roles in the private sector, including product development and marketing at the Microsoft Corporation, corporate strategy and private equity consulting at Bain & Company, and senior management engagements in technology-related start-up ventures. Rajesh moved to the U.S. to pursue higher education at the Massachusetts Institute of Technology (MIT), where he obtained Bachelors and Masters degrees in Computer Science and Electrical Engineering. Mary Boyle is responsible for developing and executing a wide range of communications plans, including free and earned media strategies in support of public education and issue advocacy campaigns. She works with print, broadcast and online news outlets to generate coverage of Common Cause's work and collaborates with other senior staff to produce reports, op-eds, Web content, direct mail and advertisements. Before joining Common Cause in 2002, Mary covered politics and public policy for the Denver and Washington bureaus of The Gazette of Colorado Springs, Colorado, and was a general assignment reporter for The Associated Press in Baltimore and Denver. She started her journalism career as a staff writer for The Sun of Lowell, Mass.
Moira Bagley is the Opinion Editor for The Daily Caller, a 24-hour online news and commentary site launched earlier this year by Tucker Carlson and Neil Patel. In addition to serving as editor to The Daily Caller’s 350-plus contributing writers, Moira is constantly seeking out new voices to complement The Daily Caller’s diverse audience. Moira cut her political teeth on Capitol Hill, beginning in 2004, working at Roll Call newspaper as a copy editor, Web editor, and writer. She switched from hack to flack to join in on the 2008 presidential election cycle, where she assumed the role of Associate Press Secretary at the Republican National Committee. A graduate of the University of Kentucky, Moira was a student of both linguistics and broadcast journalism.
Jaya Koilpillai Bohlmann, M.A., is Vice President, Public Relations, for Sodexo, Inc., based in Gaithersburg, Maryland and is responsible for external visibility for Sodexo's operating divisions and functions across North America. In this role, she leads media relations, executive visibility, corporate social responsibility communication, crisis communication and management, media and message training, brand visibility for clients on a high level and overall guidance for enhancing and protecting Sodexo's brand. Her background includes award winning communication for the public and private sectors across a range of industries.
At Ogilvy PR, Rachel Caggiano helps implement strategic online initiatives to support PR efforts. She is responsible for the day-to-day oversight and management of the 360° Digital Influence group's production, client and budget management. Prior to joining Ogilvy, Rachel headed the client services team at Mindshare Interactive Campaigns, an interactive and strategic communications firm specializing in the public affairs arena. At Mindshare, Rachel managed a team of 30 strategists, account leads and project managers who helped create award-winning online campaigns and Web sites for clients such as the Ad Council, Anheuser Busch, the Alliance of Automobile Manufacturers, Hewlett-Packard, the Human Rights Campaign, the Kaiser Family Foundation, the Motion Picture Association of America and UNICEF, among others. Previously, Rachel was an editor for FreedomChannel.com, a political junkie Web site started in 1999
Aimée Christensen has worked at the intersections of environment, human rights and development for nearly two decades. She is currently applying her experience in law, policy, philanthropy and communications to providing practical guidance to clients in all sectors who are seeking to contribute to solving the global challenges of climate change and wider ecosystem degradation and resource scarcity. Previously, Aimée worked with Google.org, the philanthropic arm of Google, where she developed strategy, guided early initiatives and built the team working on global warming and its broader relationship to poverty, development, and public health. In 2005, she served as a full-time consultant to the World Bank's Legal Department, advising the Bank's Carbon Finance Business. In 2003 and 2004, she was Executive Director of Environment2004, informing the American public about the impact of federal environmental policy on health, the economy, and quality of life. Immediately prior, Aimée practiced law with Baker & McKenzie, advising clients on energy and environmental transactions and compliance as well as legislative strategies.
Eleanor Clift became a Newsweek contributing editor in September 1994. She is a regular panelist on the syndicated talk show, "The McLaughlin Group," and is co-chair of the board of the International Women's Media Foundation. For Newsweek, Eleanor writes on the Washington power structure, the influence of women in politics and other issues. Formerly Newsweek's White House correspondent, Eleanor also served as congressional and political correspondent for six years. She was a key member of the magazine's 1992 election team, following the campaign of Bill Clinton from its start to inauguration day. In June 1992 she was named deputy Washington bureau chief. As a reporter in Newsweek's Atlanta bureau, she covered Jimmy Carter's bid for the presidency. She followed Carter to Washington to become Newsweek's White House correspondent, a position she held until 1985. Eleanor began her career as a secretary to Newsweek's National Affairs editor in New York. She was one of the first women at the magazine to move from secretary to reporter.
Jonathan Collegio of the National Association of Broadcasters (NAB) was honored by PR News with its 2009 Public Affairs Executive of the Year award for his work on the transition to digital television (DTV), which was completed in June when full-power television stations nationwide began broadcasting exclusively in a digital format. Collegio, who ran the broadcast TV industrys public affairs campaign on the DTV transition, accepted the award on behalf of NAB. Sen. Gordon H. Smith, president and CEO of NAB, accredits Collegio with much of the success, Jonathan Collegio did a magnificent job quarterbacking the industrys campaign to make sure America was ready for the switch. Jonathan, who was called the Karl Rove of digital television by POLITICO, came to NAB with a political campaign background. He previously served as press secretary of the National Republican Congressional Committee, deputy chief of staff to Rep. Patrick McHenry (NC-10) and worked on dozens of campaigns at the federal, state and local levels. Collegio is an expert at utilizing a variety of campaign techniques, including the massive grassroots effort and outreach to local elected leaders and churches.
Eric Dezenhall is one of the most widely recognized experts on crisis management in America today. Counselor, author, and sought-after pundit, Eric co-founded the company that is now Dezenhall Resources, Ltd. in 1987. In addition to leading the company, he regularly appears as a damage control expert on network television and radio, including NPR, CNN, Fox, CNBC, C-SPAN, MSNBC and Hardball with Chris Matthews. He is a contributing writer to Ethical Corporation magazine and has also written for The New York Times, Washington Post, Los Angeles Times, and New Republic. Eric is the author of the 1999 book Nail 'Em! Confronting High Profile Attacks on Celebrities and Businesses, a widely cited text in business, media and academic circles. Damage Control: How to Get the Upper Hand When Your Business is Under Attack, co-authored with John Weber, was released in 2007. Mindy Finn is a partner with Engage, a cutting-edge political communications firm specializing in political campaigns and corporate public affairs. She and Engage partner Patrick Ruffini have worked on some of the toughest battles in recent political history, including Senator Scott Brown’s landmark victory in Massachusetts, Governor Bob McDonnell’s campaign in Virginia and for the Workforce Fairness Institute to advocate against “card check” legislation. In 2007-2008, Finn served as the Director of "e"Strategy for Mitt Romney’s presidential campaign. Through her team's efforts, the campaign was recognized for such innovative efforts as Sign Up America!, MittTV, mini-Mitt, the Create Your Own Ad contest, and the Five Brothers' Blog, and for bringing in over $25 million over the Internet. In 2007, Minday was selected by Campaigns & Elections as a Rising Star in American politics. Mindy started her career on Capitol Hill, serving in both the Senate and House in press and legislative roles.
Katherine Hamilton joined GridWise after being the policy advisor for Good Energies, Inc., a private investment company with a current portfolio in clean energy technologies of more than $6 billion. She has had extensive experience developing policy and partnerships in clean energy with both public and private sectors. Prior to Good Energies, Katherine was Co-Director of the American Bioenergy Association, where she worked with entrepreneurs, universities and utilities developing biomass technologies. Katherine also advised the Governor of New Jersey on the biomass components for a state renewable portfolio standard. As president of The Hamilton Group, Katherine contracted with the Union of Concerned Scientists, Natural Resources Defense Council, Midwest Research Institute and other organizations to lobby Congress and statehouses, including Maryland, on various clean energy policies and funding. Kim Hart Kim Hart covers technology policy for The Hill. She previously covered technology as reporter and columnist for The Washington Post. Hart has journalism degrees from the University of Florida and the University of Maryland and has written for the Baltimore Sun, American Journalism Review and several newspapers in her home state of Florida. Robert Hastings Robert Hastings is vice president of communications for Northrop Grumman's Information Systems sector and leads strategic communications and public affairs functions. Before joining Northrop Grumman, Mr. Hastings was principal deputy assistant secretary of defense for public affairs. As DoD's senior public affairs official, staff advisor and assistant to the secretary of defense and deputy secretary of defense in this position, he was responsible for worldwide strategic communications, including public information, internal information and community relations activities for the Department of Defense and for leading a worldwide publicaffairs community of some 3,800 military and civilian personnel. Robert is a former U.S. Army officer with more than 20 years experience as a master Army aviator and public affairs officer. His assignments include command of an Apache-equipped air cavalry troop and a Blackhawk-equipped air assault company, as well as public affairs duties in Germany, Eastern Europe, Iraq and Bosnia. He also served as an instructor for the Defense Information School's Public Affairs Officer Course.
Eliot Hoff, senior vice president in APCO Worldwide’s New York office, specializes in corporate reputation, issues management and litigation and crisis communication. Prior to APCO, Eliot was a vice president in Ruder Finn’s corporate reputation practice, where he worked with a diverse array of clients on global issues and crisis programs. In addition, he managed the communication surrounding numerous high-profile lawsuits, specifically in the areas of employment, intellectual property and media law. Earlier in his career, Eliot was director of Connors Communications, a boutique technology public relations agency, where he helped to expand the agency’s offerings to include litigation communication, corporate reputation, financial communication and crisis. At Connors, he launched several companies in the telecommunications sector, including Vonage and Schema Ltd.
Jim Issokson, who joined MasterCard in 2006, counsels senior executives on reputational risks and challenges. Additionally, he is responsible for outreach to third-party stakeholders including the Industry Analyst community and is leading the company's social media outreach. Prior to joining MasterCard, Jim held senior positions at several PR firms, including Shift Communications in Boston, where he worked with technology companies, and Edelman Worldwide in New York and Washington, D.C., where he focused on government and corporate clients ranging from the American Automobile Manufacturers Associations and Nissan to the governments of Portugal and Chile.
Geoff Livingston co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change. He has worked as a public relations strategist in the Washington, D.C. region for more than 16 years. Dubbed a “local blogging guru” by the Washington Post, Geoff’s award-winning book on new media “Now is Gone” was released in 2007. The book has been cited by the Wall Street Journal as a valuable resource for social media. He continues to blog about communications on the Buzz Bin. He sold his social media boutique Livingston Communications to CRT/tanaka in April of 2009. Some of his professional experiences include United Way of America, Save Darfur, the Goodwill of Greater Washington, Environmental Defense Fund, Live Earth, ChildFund International, the Campus Kitchens Project, the Philanthropy 2.0 Project, Network Solutions, Sully Erna (Godsmack lead singer), and many others.
David Mark is a senior editor at POLITICO. David was formerly editor-in-chief of Campaigns & Elections magazine, which covers the business and trends of politics. David was previously a reporter for Congressional Quarterly, on Capitol Hill, and the Associated Press, in Tallahassee, Fla. He is author of “Going Dirty: The Art of Negative Campaigning,” published in its third edition in 2009. David earned his B.A., Brandeis University and M.S. from the Columbia University Graduate School of Journalism.
Mark Meudt's responsibilities at General Dynamics include marketing and branding campaigns, external communications, and employee communications activities. Mark has more than 20 years experience as a marketing and communications executive in the U.S. federal, state and local government and commercial information technology and telecommunications marketplace. Before joining General Dynamics Information Technology, Mark directed the marketing and communications functions for the IT sectors of both Northrop Grumman and Lockheed Martin. Previously, Mark served as director of marketing for Planning Research Corporation (PRC) and Alcatel's U.S. Government Solutions group. He serves on a number of boards of directors and councils, including the Armed Forces Communications and Electronics Association (AFCEA), the Chief Marketing Officer Council, the Fairfax County Chamber of Commerce, the GovMark Council and the Public Relations Society of America (PRSA).
Marc Monseau is Director of Corporate Communication and Social Media for Johnson & Johnson, and as such is responsible for a wide range of activities related to the social web, including the company's official blog, www.jnjbtw.com and Twitter account, @JNJComm. Marc also works closely with his colleagues throughout Johnson & Johnson to help them get more involved with the social web. Marc joined Johnson & Johnson more than a decade ago, first working at the company's Ortho-McNeil Pharmaceuticals business and later joining the Corporate Communication department, where he was responsible for interacting with the media. Prior to joining Johnson & Johnson, Marc worked as a reporter for Bloomberg Business News, both in the US and in the UK. Marc studied English Literature at Kenyon College in Ohio, and has a Master Degree in Anglo-American Literary Relations from University College London.
Diane Schwartz is Vice President & Group Publisher of the Media Communications Group at Access Intelligence, a business-to-business media information company based in Rockville, Maryland, with offices worldwide. Diane oversees the editorial, marketing, PR, sales and digital strategy of a rapidly expanding group, whose brands include PR News, CableFAX Daily, Media Industry Newsletter, min’s b2b, PR News Press, prnewsonline.com, minonline.com, cable360.net, Studio and Dorland Health. In her nearly 15 years with Access Intelligence, Diane has launched nearly three dozen conferences, newsletters, events, e-media ventures and ancillary products. A 25-year publishing veteran, Diane is on the board of the Specialized Information Publishers Association; she is past chairperson of the American Business Media CEBA Committee (Creative Excellence in Business Advertising) and serves on numerous other PR, media and business committees. She works in Access Intelligence’s Manhattan office and lives with her husband and two kids in Westchester County, NY. You can follow her on Twitter @dianeschwartz and read her PR News blog at prnewsonline.com.
Steve has served as VP, Sales & Marketing at Critical Mention, the leader in global broadcast intelligence, since October 2009. Prior to joining Critical Mention, Steve was with BurrellesLuce for 17 years and most recently served as Executive Vice President overseeing sales, service, marketing and product development. He began as an account executive and regional sales manager with the company and is credited with more than doubling sales of the Media Contacts service. In the product development arena, Shannon conceived and led the launch of the BurrellesLuce web portal, resulting in a clip revenue increase of 32 percent. He also designed and implemented the iMonitor service, launched in October 2008, and led his team to more than 600 sales of the service in its first 12 months. He is also credited with growing the Media Measurement unit by 10 percent.
As president and CEO of the U.S. trade association representing some 2,000 consumer electronics companies and producing the world's largest tradeshow for consumer technology, the International CES, Gary Shapiro is an active leader in the development, launch and marketing of HDTV. He has testified before Congress on HDTV and other technology and business issues more than 20 times. He co-founded and chaired the HDTV Model Station and has served as a leader of the Advanced Television Test Center (ATTC). Gary is a charter inductee to the Academy of Digital Television Pioneers, and in 2003 received its highest award as the industry leader most influential in advancing HDTV. As chairman of the Home Recording Rights Coalition (HRRC), Gary has led the manufacturers' legal and legislative battle to preserve the legality of recording technology and the consumer battle to protect fair use rights. Prior to joining the CEA, Gary was an associate at the law firm of Squire, Sanders and Dempsey.
Rick Shenkman is the editor and founder of George Mason University's History News Network, a website that features articles by historians on current events. An associate professor of history at George Mason University, he can regularly be seen on Fox News, CNN, and MSNBC. He is a New York Times best-selling author of six history books, including Legends, Lies & Cherished Myths of American History and Presidential Ambition: How the Presidents Gained Power, Kept Power and Got Things Done (HarperCollins, 1999). His latest book is Just How Stupid Are We? Facing the Truth About the American Voter (Basic Books, June 2008). Educated at Vassar and Harvard, Rick is an Emmy award-winning investigative reporter and the former managing editor of KIRO-TV, the CBS affiliate in Seattle. Huard Smith Since joining Virilion in 2007, Huard has assumed the role of ensuring that clients are consistently satisfied. He oversees each of Virilion’s practices — including Account Management, Creative, Technical Services, Editorial Services, Media & Advertising, and Measurement & Analytics — to ensure that they deliver the highest quality, innovative work. As a member of the Board of Directors, Huard helps to set the strategic direction of the agency. Huard has more than 22 years of experience in successfully creating and linking strategies to execution in branding, interactive marketing, online sales, lead generation and Web customer service. He has worked across many industries, leading large scale efforts with electric and gas utilities, financial services companies, health care entities, travel services, media corporations and retailers. Recently as a Senior Vice President in the Strategy & Analysis practice of Digitas, Huard led strategy teams for key clients including AARP, the InterContinental Hotels Group, The Home Depot, The New York Times and Turner Broadcasting. Huard holds a Masters of Business Administration from the University of Pennsylvania’s Wharton School of Business and Bachelor of Science and Master of Science degrees from the Pennsylvania State University in Aerospace Engineering.
Mike Smith is a Washington Insider and native with deep connections on Capitol Hill. He served on the President Clinton Transition Team in communications. He was more recently Communications Director of the Mark Warner for President PAC. Mike then joined the President Obama Press and Advance Team in a volunteer media advisor role for the Tech, Media and Telecomm team over 18 months. He worked hotly contested primaries in Iowa, Texas and Virginia for President Obama. Mike has had senior management roles with three of the top ten PR and public affairs firms in the world: AE at Burson Marsteller, VP at Edelman Worldwide and EVP/GM with Euro RSCG in Washington, DC. He served as director of public affairs with the National Association of Manufacturers, and is a 16 year member of the National Press Club (serving on the Newsmakers Selection Committee). Mike is a columnist with Huffington Post.
Heidi VanGenderen currently works as an Advisor on National and Regional Outreach for ACORE where she is organizing a series of roundtables for ACORE members around the country as a precursor to establishing regional councils. She is also a Senior Energy Advisor to the Worldwatch Institute. Previously, Heidi served as Colorado's first gubernatorial climate advisor where she oversaw creation of the state's first Climate Action Plan. She has worked on energy and climate issues in the non-profit, public, academic and private sectors as an organizer, writer, researcher, and public speaker for the whole of her professional career. She completed a Chevening Fellowship on Finance and Investment in a Low-Carbon Economy in Edinburgh and London in 2009 and is a graduate of Carleton College.
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