PR News pre-conference workshop led by BurrellesLuce

Tuesday, June 2, 2009
1:00 p.m. to 4:00 p.m.
The National Press Club, Washington DC

Limited to 40 PR Measurement Conference Attendees Only.  Secure your spot today!

Sponsored By:

(Includes pre-conference workshop & full-day conference)

• Questions Answered
• About the Trainer
• Pricing
• Who Should Attend
• Location/Questions
• About PR News & BurrellesLuce
• PR Measurement Conference Page

Join PR News and BurrellesLuce for this hand-on workshop that will show you how to measure the effectiveness of your public affairs campaigns and issues-related initiatives for your organization. Whether you are with an association, non-profit, government organization or in the public affairs department of a corporation, issues management is a key part of your job. Given the state of the economy, a new Administration on Capitol Hill and so many divergent issues and priorities among your stakeholders, it is more important than ever to know how to get your messages heard efficiently and evaluate the effectiveness of your public affairs campaigns.

This workshop, held a day prior to the PR Measurement Workshop, is designed for public affairs professionals and communicators whose main job is to manage issues and public affairs activities.

This will be an interactive workshop limited to 30 attendees, where you will have a chance to get all your questions answers and to learn new ways of communicating your issues and evaluating your success. This workshop will include case studies, hands-on exercises, sharing of ideas among participants, and guidelines to help you with your particular current or upcoming challenges.

• How to stay on message with key issues
• Integrating social media into your traditional public affairs activities
• How to identify key issues and agendas and measure the outcomes of your response
• Using social media to efficiently get word out to your constituencies -- and how to measure the effectiveness of these digital PR campaigns
• Using and monitoring blogs and forums to get your messages heard
• Your particular role and responsibilities in the social media landscape in a 24/7 news environment coupled with unprecedented transparency
• Instituting measurement programs on a tight budget with limited staffing
• Measuring the return on your investment of your public affairs activities - from events to email campaigns to shareholder newsletters to blog postings
• Evaluating resource management among your key constituencies from media to government officials to even your internal audience
• Measuring how you fared during a crisis
• Tracking issues and knowing how and when to respond

[Back to the Top]

Johna Burke
Vice President, BurrellesLuce

During a career spanning almost 20 years, Johna Burke has worked both as a public relations practitioner and a provider of services that are vital to the work of communication professionals. For 11 years starting in 1989, she worked for U-Haul International, ultimately becoming head of public and investor relations. Burke joined BurrellesLuce in 2000 and serves as a vice president of the company, the largest media monitoring and measurement firm in the United States. Burke is a highly rated speaker who is often invited to talk about best practices in public relations, and her commentaries on the subject have appeared in PR print and web outlets. She is chair of the Southern Region of the International Association of Business Communicators (IABC).

[Back to the Top]

• PR Managers and Directors
• Public Affairs Communicators
• Media Relations Practitioners
• Corporate Communications Executives
• Digital and Social Media Planners
• Agency Managers and Directors
• Nonprofit Communicators
• Government Communicators
• PR Business Development Executives
• PR Budget Decision Makers

[Back to the Top]

The National Press Club
529 14th St NW # 1300
Washington, DC 20045
Get Directions
Local Hotels

Questions?
If you'd like to register by phone or have questions regarding the program, please contact conference coordinator, Saun Sayamongkhun at ssayamongkhun@accessintel.com; 301-354-1610.

The PR News family of products includes the weekly publication PR News, PR News Webinars and Workshops, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR, Crisis Management and Media Training Guidebooks and PR News Webinars.

[Back to the Top]