Community Relations: Boy Scouts’ Hispanic Awareness Campaign Beats the Stereotypes

Boy Scouts of America is a venerable institution with a history among many American families. But scouting was definitely not a tradition among one important and growing group.
The organization was experiencing real difficulty reaching Latino youth when it reached out to Bromley/Manning, Selvage & Lee to boost its awareness within a demographic that
in many parts of the country is no longer a minority.