It should be a tremendous assist for companies/organizations that want to help those affected by Hurricane Katrina: a new task force, created by cause-branding specialist Cone
LLC, to provide strategic counsel and recommendations to clients based on the latest relief and recovery efforts. Cone's newly formed Disaster Response Council consists of senior
executives from each of the agency's three specialty areas: Cause Branding, Brand Marketing and Issues/Crisis Management. "Information from government, private-sector and on-the-
ground sources changes by the hour," said Jens Bang, Cone president-CEO, in a news statement. "We felt the best way to help our clients wishing to assist in relief efforts amidst
a rapidly changing environment."...Contacts: Stephanie Doherty, Cici Gordon or Mike Lawrence, 617.227.2111
Commitments For Katrina…
