Columbia/HCA Debacle Issues Loud Clarion Call to Industry

As far as healthcare crisis communications goes, the Columbia/HCA fiasco has provided healthcare communicators a brilliant and constantly unfolding case study in how not to handle a crisis involving a host of healthcare fraud charges. And with its new top brass at the helm, the jury is still out on how soon the tide will turn for Columbia's huge and mounting public perception problems (especially in states where the Feds are still hot on their trail), according to the crisis communicators we interviewed over the past few weeks.