Success in a senior PR role boils down to five key factors, according to Bill Heyman, president and CEO of Heyman Associates. Those key ingredients are integrity, self
confidence, likeability, energy level, and intellect.
Heyman emphasized at a recent PRSA panel discussion in Chicago that job candidates must display these five qualities from the very first point of contact, whether it's with an
executive recruiter or a hiring executive. PR pros looking for advancement within their current careers should also focus on these five issues, as well as developing their writing
skills and the ability to easily translate difficult concepts for the average audience. (Heyman, [email protected])
Editor's Note: Look for a new feature in PR NEWS, coming in 2003. Senior execs from Heyman Associates will offer their tactical advice on how to further your career in "Career
Strategies," a new quarterly feature.