Subscription Content Cheers! Coors, Community Keep Kids Dry 06/12/2000 By PR News The Case Situated about five minutes from the Mexican border and the infamous town of Tijuana, the last thing the residents of Chula Vista, Calif., needed was yet another stimulus influencing their kids to engage in underage drinking. To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.