The PR industry has divided and conquered in recent years, abruptly ending the "seat at the table" conversation and capturing the attention of the C-suite by demonstrating its
many functional skill sets: media relations, community relations, marketing, brand management ... the list goes on and on. Now, a recent survey conducted by the Public Relations
Society of America and Bacon's Information - the 2006 State of the PR Profession Opinion Survey - reaffirms this upward mobilization, highlighting key statistics relative to every
facet of the profession.