Changing Tunes: The PR And Marketing Schism (Cont’d)

PR execs often turn blue in the face trying to convince their
marketing managers that PR contributes to the bottom line. Now
they've got some much-needed ammo: a survey of America's senior
marketers by the Council of Public Relations Firms, in
partnership with Advertising Age's Custom Program Division,
showing the strengths of PR and key areas ripe for growth.